According to data from the Ministry of Health, skin cancer represents 33% of all diagnoses of the disease in Brazil. The 2023 estimate of Cancer Incidence in Brazil, from INCA, reveals that around 220 thousand new cases of skin cancer are expected per year in the 2023-2025 period.
With frequent sun exposure, construction workers need care to avoid developing the disease. It is with this motto that a campaign, with support from the Brazilian Society of Dermatology (SBD), tries to highlight the importance of raising awareness and preventing skin cancer.
Named as Orange December the action plans to alert construction workers and other professionals who work outdoors about the dangers of unprotected sun exposure.
Developed by MRV, the campaign will promote, between December 2nd and 6th, lectures with doctors and labor unions and the distribution of teaching materials on construction sites in thirteen states. The expectation is that 3 thousand company employees will be reached.
Among the participating locations are the four projects in Sete Sóis Pirituba – a real estate complex with a Smart City concept – and seven other buildings in São Paulo, one in the capital, three in Campinas and another three in Ribeirão Preto.
In Rio, the actions take place at the Primor Carioca works, in Inhaúma; Jardim das Amoreiras, from the Cosmos Region; and Sensia, premium developer of MRV in Barra da Tijuca.
Next Saturday (7), the Brazilian Society of Dermatology will hold Service Day, joint effort across the country that will work exclusively to evaluate lesions suspected of skin cancer . The free actions take place in health centers from 9am to 3pm, with the presence of more than 2,000 volunteer dermatologists. Service locations can be found on the SBD website.
According to the organization, since the beginning of the campaign in 1999, around 600 thousand consultations have been carried out, with more than 75 thousand cases of skin cancer identified.
The Arriação Quarteto, made up of bricklayers who are successful on social media using their own working instruments to play famous songs, will compose a jingle especially for the December Orange campaign. The jingle makes it possible to alert the public about the importance of using sunscreen during work and other preventive measures against skin cancer.
“Last year, our Orange December mobilized more than 2,900 workers in eight cities and reached more than 1.7 million views on the internet with the Quarteto da Arriação jingle. This year, our expectation is to surpass these numbers and help even more people”, commented Eduardo Fischer, CEO of MRV&CO.
The awareness campaign among construction workers is part of the program Taking care of those who build which develops several actions throughout the year aimed at the health and well-being of employees.
The focus of the campaign is to reinforce preventive care and the importance of early diagnosis of skin cancer, which significantly increases the chances of a cure, especially in the case of melanoma, the most aggressive type of the disease.
“Our objective with the December Orange 2024 campaign is to continue alerting the population about the dangers of skin cancer, which, unfortunately, is still the most common in Brazil. Awareness about prevention and early detection is essential to reduce the number of cases and, above all, avoid serious complications. We want everyone to understand that skin health is an integral part of the body’s health, and protection must be a constant priority”, declared Dr. Heitor de Sá Gonçalves, president of SBD.
This content was originally published in Campaign promotes skin cancer awareness for construction workers on the CNN Brasil website.
Source: CNN Brasil
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