A quiz, a word to find, and a correct answer, but not accepted because it was considered inconvenient to name. It begins like this, with the usual dose of gentle and respectful humor The Jackal, the fourth episode of «Can you say cancer? “, the original signed campaign Pfizer Oncology Italia which invites us to overcome the embarrassment of calling the disease by its real name.
The offending word of the quiz, needless to say, is precisely “cancer”, a difficult term to pronounce, which always triggers embarrassment, awe, fear.
Yet, to call the disease by its real name “it can be a way to awaken the powerful energies we have in us to cope with uncomfortable situationsExplains the Dr. Antonietta Rozzi, President of Sarva Yoga International, as well as the protagonist of the new campaign video.
The fourth appointment of the mini series, in fact, turns the spotlight on about the powers and benefits of yoga, “A science that seeks to harmonize the physical and psychic planes and offers various resources to manage the emotional sphere that is strongly involved in cancer patients,” says the doctor. For example, the ability to stretch the muscles when they contract from fear, or intervene to calm the breathing when it becomes labored due to anxiety or fear.
Widespread feelings of discomfort, which this complicated period dominated by the pandemic has done nothing but accentuate, amplifying the stress. Here is that the practice of yoga, with its methodologies, is able to offer the tools for restore that calm state of mind which is also reflected on the physical plane. A concrete help, which allows you to manage emotions avoiding slipping into negativity and maturing a real one awareness of himself.
Once again, the pharmaceutical company gets straight to the point, addressing the reality of oncological disease in a direct and original way, stripping it of unnecessary embarrassments, and at the same time conveying valuable information for patients and their care-givers, or family and friends. Each video turns into a pill of positivity to be administered in particular in this critical moment, where even the smallest gesture of care and support seems to be put to the test. But above all it wants to be a message of hope and trust so that they are always kept on even when everything around it seems dark.
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