The magical year of boating. Among the stands of the Cannes Yachting Festival, the most important European event in the sector, the crisis linked to the pandemic of Covid-19 it already seems a distant memory. Or rather, despite the lockdown has slowed down the production chain of shipyards causing some physiological delivery delay, the demand also grew in 2020, and then to blow up further in recent months.
«I reasons of this trend are essentially two, one practical and the other psychological “, revealed thelawyer Alberto Galassi, ceo of Ferretti Group, while illustrating the record turnover of his company. “In an age of restrictions, we sell freedom: on the boat, in fact, you can pick up whoever you want, you can move in total safety, without foreclosures. They are like gods private islands, where everyone is the master of his own time ».
“The coronavirusIt also reminded us how fragile life is, we can lose it in an instant»Adds Galassi. «Thus, each according to their possibilities, has accelerated versor the realization of his dream, ceasing to postpone to the future: there are those who have bought the villa by the sea, who a watch, who a car, who a yacht, and so on. Emotional goods to which, in fact, people have approached because of pandemic».
Indeed the numbers are monstrous: in the first six months of the year the group recorded growing revenues 75%, from 258 million euros to 457 million, with a net profit rose from 2.6 to 23 million. «The 2021 results are solid thanks to sales», Galassi explained to us, recalling that the order book in the last six months it amounts to a total of 817 million, against 683 million in the whole of 2020. “Investments rewarded».
Yes, because the Ferretti Group – which has seven brands (Wally, Ferretti Yachts, Pershing, Riva, Itama, Riva, Crn, Custom Line) industrial strategy devoted to innovation. 23 boats have been launched in the last three years, with five world premieres brought to Cannes: Riva 76 ‘Perseo Super, Riva 68’ Diable, Pershing 6X, Wally Why 200, as well as Ferretti Yachts 1000, presented at Venezia in June.
«We sell in 84 countries», Galassi tells us again, focusing on the target. «They have grown so much USA and the States of Persian Gulf, but our main market remainsEurope, especially in the north. L’Italy, when I arrived in 2014, it had value around 3%, today we are about to 13%. Which boats do we sell the most? We are well positioned from 24 meters up, but recently there has been a boom from 30 meters up».
“And there has also been a growth in women buyers», Adds the manager from Emilia, joining the presentation video of the new one Riva 68’ Diabland with an all-female interpretation. «This year, for example, we delivered a yacht of 37 meters to a South American shipowner, another ordered it in Corsica, another in Belgium. The reason is that, rightly, women today reach more and more key roles in the society”.
Finally, a look at the chapter sustainability: «If we talk about hybrid, I think it is a viable road, alongside electric thrusters ai traditional engines. But the full electric I still see it far away: it is missing the right technology, a turning point is needed and there must be i large producers of the sector. Then we must also make it marketable“. In short, the challenges for the future there is no shortage and the Ferretti group is at the forefront.
With 24 new models on the launch pad for the next three years. To continue riding the Magic moment of boating.
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