Carioca Momo Gelato opens first unit in São Paulo

THE Momo Gelato one of the most famous ice cream parlors in Wonderful city landed in Sao Paulo in the last month and – even with the cold summer that has been in the city – it is already crowded with an avid public for his creations.

On the ice cream parlor’s menu, everything is balanced to have a lot of flavor intensity and a minimum of sweetness. Part of the items come from the traditional Italian gelateria, but versions of Brazilian sweets, such as paçoca with kid’s foot (diet), the brigadetto (Brigadier), the paglia italian and even couscous, during the June festivities (values ​​between R$21 for the small and R$31 for the large/individual).

The point chosen in São Paulo was the corner of Oscar Freire and Peixoto Gomide. With an enormous infrastructure, the concept store of more than 250 square meters, with generous spaces and almost 100 seats, promises to also be a meeting place.

With three floors, the first of which is shared with the Coffee with Faith, the partners’ coffee brand that was born together with Momo. The second is where customers can see the gelati and the other products of Coffee with Faith be produced live in a mini-laboratory, in an aquarium style. The third floor has a rooftop to host events or an open experience.

“We are going to understand what the public in São Paulo wants the most, we want to leave it free at that moment”, explains Walter de Mattos, one of the partners and creator of the brand, who is still thinking about offering exclusive creations for the unit.

Momo Gelato’s Menu

A large part of Momo’s recipes is under the collaboration of Kátia Mattos, Walter’s wife, an economist and postgraduate in neuroscience, who has intensely participated in the creations from the beginning, developing each of the items not only for gelato, but also for other items of the brand that can be tasted in any of the units.

Flavor is a highlight in any product consumed at Momo, whether in the approximately 30 gelato options – made with fresh milk with the highest fat content on the market so that it is not necessary to introduce other types and with fresh fruit from truth and, whenever possible, organic, using more than 55% of them in each recipe -, or in the five options of pies, being the brigadeiro panini, waffles sweet or cheese with or without topping and crusts and cakes.

Momo Gelato: Rua Oscar Freire, 168 – Jardins / Opening hours: Monday to Friday, from 8 am to 11 pm, and Saturday and Sunday, from 8 am to midnight.