Chanel No.5 turns 100

Chanel N.5, a name a guarantee. Known throughout the world, it was created in 1921, N ° 5 is the most famous perfume ever and this year in 2021 it turns 100 years old. In a new episode of the web series Inside CHANEL his 100 years of fame are told.

From birth it was the perfume that broke the rules and challenged the conventions. At the beginning of the twenties, Gabrielle Chanel had already rewritten the style codes of the fashion world, proposing a new way of dressing for women, more genderless, more comfortable and in a word, more revolutionary, which broke every rule.

N ° 5 is also the first perfume imagined by a woman for women. He goes down in history thanks to Marilyn Monroe who confesses to wearing a few drops to go to sleep, while Andy Warhol portrays him as a pop art icon in a series of screen prints: this is how Chanel N ° 5 becomes a cultural phenomenon.

To represent it, faces have been chosen that embody elegance and seduction, without giving up their personality: Catherine Deneuve, Carole Bouquet, Nicole
Kidman and today Marion Cotillard, all ambassadors who have contributed, with their spirit and their modernity, to inscribe N ° 5 in the pantheon of eternal femininity.
Its bottle has been part of the permanent collections of MOMA in New York since 1954, yet Chanel N.5 is timeless, it manages to survive every era and fashion, it is capable of reinventing itself and always staying on the crest of the wave.

Happy Birthday Chanel No.5.

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