It inaugurated the Milanese festive season on December 1st, Wonderlandthe wonderful world Chanel Beauty which becomes one experience destination in the central location of Renaissance in Piazza Duomo.
It all started with the switching on of the lights on the facade of the department store, with the symbols of the maison, in the presence of Martina Riva, councilor for Sport, Tourism and Youth Policies.
The installation will illuminate the center of Milan until January 4, 2024together with the illuminations with giant bottles of perfumes from the maison, from Chanel N.5, to Chance and Allure Home, which came to life on the same day in Corso Vittorio Emanuele, the pedestrian shopping street.
A cascade of refined gift packages in the emblematic white and gold colors decorates the
gallery under which light installations reflect the profile of the iconic bottle
of N°5.
This refined twinkle of lights was joined by the opening of a elegant pop-up storelocated at floor -1 of the Flagship Store in Piazza Duomowhere you can enjoy all the beauty of the Chanel beauty universe between technology and tradition.
The space has been designed with several dedicated areas fragrances, make-up and skincare treatments
of the maison, as well as the creation of personalized Chanel gifts.
Innovative is the Air Parfum Discovery, for example, a singular fragrance diffusion system that guides in the blind olfactory discovery of Chanel perfumes.
There is also an area dedicated to limited edition collection and exclusive fragrance boxes most iconic.
THE Limited Edition skincare treatments are offered with new refillable packaging, ideal for traveling and la Holiday 2023 make-up collection, with precious palettes decorated with sparkling sequins, to illuminate the gaze and the complexion with a thousand faceted reflections are on display to be discovered. At Make Up Station it will be possible to book a free personalized make-up consultation. Thus the shopping experience can be lived in a more traditional way by relying on the assistance of beauty experts or independently with the support of a virtual make-up system Chanel Try-On.
Fragrances also have a reserved area, where it is possible to experience a personalized 15-minute consultation in a welcoming lounge with a exclusive olfactory pathdesigned to guide you in discovering the ideal Chanel fragrance.
Since it is holiday time, the art of gift-giving could not fail to be rethought according to the codes of the Coco maison: thanks to the innovative app Gift Generator is It is possible to find the perfect gift, furthermore in an area dedicated to packaging you can personalize gift packages through a selection of boxes, ribbons and decorations.
Custom made greeting cards can be created and printed on site, adding a touch of originality to every gift.
At the end of the pop-up journey the public finds an evocative festive photocallfor all selfie addicts, where you can take a photo in front of double C logo, for a Chanel-signed souvenir of the shopping experience among the brand’s wonders.
Couldn’t miss it relaxation break in this refined Christmas experiential journey. To the Temporary Café Chanel Wonderlandfurnished like a Parisian bistro, you can enjoy a Croque Monsieurand sip a cappuccino with a camellia drawn on the foam.
The wonderful world of Chanel has arrived in Italy to accompany us, dreaming, to the new year.
Photo © De Pasquale + Maffini
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
