Chaos Economy, the 10 rules for surviving economic crises

“The world will always go into crisis without worrying about you. You have to get up and continue and if you can stay calm while the world around you ends up in chaos, then you will reach your goals. ” This is where the reflection of Roberto Gorini, trainer and entrepreneur, former author of Crypto Economy, which has not long been published Caos Economy (Roi Edizioni).

«The economic crises that have studded recent history – the last one we are experiencing in this moment after the lockdown – always have the same and easily predictable outcomes: loss of work, collapse of consumption, insolvencies, loss of purchasing power, bankruptcies.

This book – almost a “survival manual“- it analyzes the causes of the various crises, but above all it focuses on solutions, which are the most important thing”, explains the author, “Every crisis is often an excellent opportunity to seize an opportunity”.

The author thus analyzes the largest debacle economic events that occurred in history, demonstrating that there are companies and projects born right in the middle of a crisis. For example the Walt Disney Company which, founded in 1923, was launched towards success during the famous crisis of 1929, because the population’s desire to escape was understood in that period and the field of animation was upset, obtaining extraordinary success. Or Apple, born in the midst of the crisis of the 1970s (1976) and reinvented itself during the dot-com crisis of 2000.

So how do you master the economic crises and make the most of the difficulties? Roberto Gorini dictates in his book 10 rules (in the gallery) to “navigate” in what he calls “Caos Economy».