Charli XCX releases “BRAT”, an album that painted social media green

Charli XCX released, this Friday (7), “BRAT”, her sixth studio album. The album has 15 songs and includes previously released hits, such as “Von Dutch” and “360”.

The release of the album is the culmination of a publicity campaign led by the singer’s Brazilian fans, who filled social networks such as X, formerly Twitter, and Instagram with references to the visual identity of “BRAT”.

The cover of the new album is simple, marked by a color that became known as “brat green” and filled people’s timelines with memes and Instagram notes with squares in the color of the album.

In addition to promoting “Brat” using small trucks covered with LEDs in cities like London and Paris, the singer also changed all of her album covers to the visual identity of the new album, keeping only the symbolic color of each of them.

Listen below Charli XCX’s album:

Charli XCX and Brazil

In addition to performing in Brazil on June 22, in São Paulo, Charli also inserted a funk beat into “Brat”. The rhythm is present in the song “Everything is Romantic”.

The British singer’s show will be in the “DJ Set” format, in which the artist’s pre-recorded songs are mixed. Tickets are already sold out.

*With information from Ana Beatriz Dias, Nicoly Bastos and Giovana Christ, from CNN



Source: CNN Brasil

You may also like