At the beginning of January, Chanel unveiled the name, and the face, of its new testimonial and spokesperson: a woman who not only reflects the feminine independence and natural elegance on which Mademoiselle Coco has built the foundations of her maison, but whose moreover, personal and family history is deeply linked to the brand. Let’s talk about none other than Charlotte casiraghi, which ushered in this new chapter with Chanel illuminating the ready-to-wear collection campaign for Spring / Summer 2021.
The images, taken in the legendary principality of Monaco from Inez van Lamsweerde e Vinoodh Matadin they tell the new creations through a cinematic gaze, of which Charlotte Casiraghi was the muse. A photographic series developed between dream and reality, in which “Is she real, we ask, or is she an apparition wandering in a place to which she may not completely belong?” said the duo of artists. To give life to thissurreal and sophisticated atmosphere at the same time, displays were staged in similar places both at night and during the day, as if to tell a story that goes beyond time.
With her unparalleled refined and mysterious allure, Charlotte Casiraghi is the ideal protagonist of this dreamlike suggestion campaign which, at the same time, is an ode to the seventh art and its ability to enchant and awaken the feeling of wonder. The succession of day and night is symbolized by the black and white and color shots, by the pool or in the intimacy of a bedroom, in which the Monegasque real reflects the idea of cinema that inspired Virginie Viard for the Spring / Summer 2021 collection, together with the very essence of glamor for Chanel: from a long one gilet in tweed nero sleeveless, decorated with bows embroidered on flowing trousers,chiffon dress pleated with the print of the letters that form the name of the maison, passing through the more contemporary details of the leather jacket and skirt, and the more colorful garments, such as the embroidered cashmere sweater red, paired with a pair of capri pants. In the gallery, the exclusive backstage shots of the campaign with Charlotte Casiraghi.
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