Chatgpt can be more persuasive than humans in discussions, says study

One research showed that artificial intelligence chatbots can more persuasive than humans in discussions . According to scientists, this discovery may have Implications for the development of governance and online platform design .

To generate the results, the Study Group of the Federal Polytechnic School of Lausanne (EPFL) in Switzerland compared the performance of 900 people with that of OpenAi’s GPT-4 model, in 10-minute debates on polarized themes-such as death penalty, social networks and transit rights.

The study published this Monday (19) in Journal Nature Human Behaviour showed that in discussions where the chatbot model was fed with previous information about his opponent such as age, education, profession, gender, ethnicity and political orientation, managed to be 64.4% more effective to persuade their interlocutors than humans.

However, in conversations where I did not have access to the personalized context for that debate, the performance of artificial intelligence was the same as that of the people who responded to the provocations.

“The research shows that, with data from the interlocutor, AI not only responds – it engages, influences and directs decisions. We are talking about virtual assistants capable of anticipating needs, adapting language to the user profile and generating more efficient solutions, with a high degree of convincing,” says Douglas Torres, an AI expert, in a press release.

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This content was originally published in ChatgPT can be more persuasive than humans in discussions, says study on CNN Brazil.

Source: CNN Brasil

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