How far should you go to get your beauty brand noticed? In a saturated market, or perhaps more so, such as the cosmetics one, Cheryl Hines, the wife of Robert F. Kennedy Jrthe anti-vax champion chosen by Trump as health minister, has found a completely personal way to promote his beauty line. She exploited her husband’s notoriety, but not in a canonical way.
On Friday 29 November, the actress, 59, shared a post on her Instagram stories for Black Friday in which she showed some products from her brand Hines + Youngwhich includes soy candles and body creams in eco-friendly packaging, while Kennedy, 70, showered naked behind her. A rather familiar scene in times of pandemic. The video that was in the beauty entrepreneur’s stories is now no longer available.
The star of the sitcom Curb Your Enthusiasm she strategically hid her husband’s body with her head, and he even pretended to want to get out of the shower. The charade involved her saying «No, you can’t take a shower. I’m making a video”, and again. “Ninth. I’m doing… you gotta give me a second. I’m making a Hines + Young video. Honey”, and then the message “H+Y Content Interruption” and “Oh Bobby” decorated with different types of emojis appears. Cheryl Hines could have chosen not to release that clip. Nevertheless.
That this little theater won’t hide a subliminal message about the third Trump presidency, preparing us for an era of spectacularization in which everything will be worth it to get the upper hand?
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
