«We are thrilled to welcome Chiara Ferragni for this partnership of which we are very proud and proud. His experience in the digital world and his unique vision will be instrumental in promoting our brand and our values.”
Thus, Luca Mazzoleni, CEO of Arval Cosmetics comments on the new collaboration between the cosmetics company and the digital entrepreneur, which will last throughout 2024. A partnership that is based on on the commonality of values and visions, and which will come to life thanks to engaging initiatives on social media and creative content, through which advice and insights into the world of beauty will be offered.
The start of this collaboration will take place in conjunction with the relaunch of iconic collection Couperolla revolutionary product against rosacea launched more than 50 years ago and which will be renewed in 2024 with enhanced formulas and innovative packs. Precious allies to deal with a skin problem that affects over 3 million people and which manifests itself with redness of the skin due not only to rosacea, but also to skin sensitivity and reactivity and rosacea. But not only. The marketing plan will involve all the lines of the brand, aiming to increase and further strengthen the excellent positioning it has held in the cosmetics world for over 70 years.
Source: Vanity Fair
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