Chiara Ferragni, Fedez and a third wheel called Ferragnez

We have seen enough crime films to understand that there is never just one version of the story and that it is often all a question of angles, so let’s try for a second to step away from the common vision – that of Chiara Ferragni overshadowed by her husband during the Sanremo which he co-hosted – and let’s try to see the special episode of The Ferragnez dedicated to Sanremo and available on Prime Video from another perspective. Chiara Ferragni and Fedez they have long since chosen to become onean entity that transformed into a brand that became not only the title of their docuseries – homegrown version of The Kardashians – but also the brand printed on the door of the plane that took their wedding guests from Milan to Sicily in 2018: «The Ferragnez»a sort of factory similar to the one set up by Beyoncé and Jay-Z.

From that moment on the Ferragnezs rightly supported themselves feeding the grist to the other’s mill, and the fact that they both post the same family photos and often share the same Stories and, even, the same captions is confirmation of this. This leads to an inevitable misunderstanding: When is it better to consider the Ferragnez as single entities and when is it better to talk about it as the factory that they have in fact become? Since Chiara Ferragni and Fedez are two well-known faces exposed at a national and international level, and since sharing most of their lives with complete strangers is their strong point, it is more than normal, in fact, for everyone to enter into each other’s lives and careers, which has happened on several occasions. From Fedez who decided to involve Chiara Ferragni in the video Nice story to Chiara Ferragni who, in 2021, angered Moige for telling her millions of followers to televote her husband in Sanremo, occupying the headlines more than the second place actually obtained by Fedez behind Maneskin.

And now we come to this year, why it is clear that the two have mutually decided to bring the Ferragnez brand to Sanremo, she on stage and he with Wild moss, the duet with Article 31 and its controversial bars on Costa Crociere. Once the final has arrived, that impertinent kiss darkens – let’s say it – a Sanremo that gave Chiara Ferragni nothing more than what it hadbecause Chiara Ferragni in Sanremo chose to stay in her comfort zone by playing on safe second-hand goods, despite the feminist slogans and the clothes full of symbolism that three-quarters of the Rai1 audience struggled to decipher. The newspapers wrote that he obscured it – something also admitted by the person concerned -, but it is a fact that the Ferragnez brand emerged from Sanremo stronger than ever since, from that moment on, nothing else was talked about. Having reached this point, also considering the very high risk of misunderstanding, perhaps Chiara Ferragni and Fedez need to decide carefully how to talk about each other, whether as individuals or as a brand. Because, when the roles are not defined from the beginning, the risk will always be that of incurring accidents like the one to which Prime dedicated the special.