Chiara Ferragni joins the board of Tod’s and involves the new generations

Re (gina) Midas strikes again, just a few weeks after the birth of her second child, Vittoria, and the launch of two big news with her brand, namely the first collection of sunglasses and the children’s fashion line. Chiara Ferragni continues to give life to new and exciting projects with her brand, but this time the good news goes far beyond the borders of her personal empire: the entrepreneur has in fact joined the board of directors of the Tod’s Group, one of the most renowned companies in our country for quality craftsmanship, leather goods and luxury accessories.

More than a century has passed since Filippo della Valle started his small cobbler’s workshop, marking the beginning of Tod’s history as a family business, later developed in industry by Diego della Valle through careful attention to trends, always with an eye on traditions, sustainability and solidarity. Of the values ​​that the group continues to pursue, nevertheless wanting to mark a turning point for dialogue more with the new generations: this is where Chiara Ferragni comes into play.

“Chiara’s knowledge of the world of young people will certainly be precious” declared Diego della Valle. guy”. An enthusiasm also shared by the entrepreneur, grateful «for the trust and respect towards me as a woman and manager. Joining the Tod’s group means giving a voice to my generation with one of the excellences of Italy in the world ».

Galeotta was probably the Chiara’s first capsule collection for Tod’s (in the gallery), created jointly with the artisans of the brand in 2017. In any case, a splendid sign of how much the “digital influence” can carry well beyond its limits, if you work with passion and consistency.