The climb of Chiara Ferragni in the world of fashion continues. After joining the Tod’s Board of Directors, the famous influencer says she is ready to start an adventure at home Bvlgari in the guise of Global Ambassador.
For years, a customer of the Roman high-end jewelry house, in her new role, Chiara will help the brand communicate its values ​​to a cross-generational and international audience. “We are honored to welcome Chiara Ferragni to the Bvlgari family as the new Global ambassador,” he declares Jean-Christophe Babin CEO of Bvlgari. «I think Chiara perfectly embodies the most authentic spirit of our company, rooted in highly positive values, including joy, creativity, beauty, magnificence and quality, but also grace and generosity. In her new role, Chiara will be an incredible ally in getting our messages across to younger generations. It is also for me, as CEO, an incredible sparring partner to intercept the trends of the world of fashion and luxury ».
The announcement of the collaboration is accompanied by a series of images taken in a photographic studio in Milan by the photographer Giulio Rustichelli, where Chiara poses in front of the camera wearing a series of icons of Bvlgari jewelery, including some pieces from the B.Zero1, Serpenti and Serpenti Viper collections, but also an incredible necklace from the Monete high jewelery line.
«I am very proud to join the Bvlgari family because I have a strong bond not only with the brand, but also with Jean-Christophe Babin and Lucia Silvestri, “he comments Chiara Ferragni. «The heritage of Bvlgari is linked to a bold and exuberant aesthetic and attitude and to a world-famous Italian design, all values ​​that we have always shared. This is the reason why we are working as a team, also committing ourselves to generate a positive impact through the activities that we will develop together ».
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