Chiara Ferragni adds another piece to her beauty puzzle by inserting herself in the wake of the olfactory notes. After launching the make-up line of the same name in collaboration with Douglas at the end of 2021 and having been testimonial of various beauty companies such as Pantene and ghd for years, the most famous fashion influencer on the web does not stop and it also goes into the world of perfumes.
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Fresh is the announcement that, in an exclusive worldwide license agreement for the production, distribution and promotion with Angelini Beauty, an international leader in the perfumery, skincare and suncare sectors, the digital entrepreneur will launch the first fragrance line of the homonymous brand. The appointment is for 2023: only then could we add Chiara’s perfume to our collection.
Chiara Ferragni by Giulio Rustichelli
And the toto betting starts: what will the bouquet be like? And the packaging? The certainty is that there will be attention to the sustainable side and the inclusive message : «We are very proud of the collaboration with Chiara Ferragni, a digital entrepreneur who in recent years has been able to combine a unique style with an innovative entrepreneurial approach. Angelini Beauty has always been based on values ​​such as ethics and responsibility and is committed to the issues ofsustainable innovation, both environmental and social. The meeting between our DNA and Chiara’s ability to interpret the desires of “digital natives” becomes the basis of this new project inspired by an idea of ​​the future in the sign of inclusiveness, uniqueness and freedom of self-determination. of each. By creating an offer aimed at new generations, Angelini Beauty and Chiara Ferragni confirm themselves as the expression of an avant-garde system that projects the Italian spirit towards opening up to new worlds and towards the time to come “, declares LluÃs Plà Fernandez -Villacañas, President and CEO of Angelini Beauty SpA
The line of fragrances will certainly complete the vision of the beauty of social womanreflecting the idea that Chiara has ofempowering beauty. That is a new vision of beauty that has its roots in self-confidence and the ability to feel more beautiful and stronger also through the use of cosmetic products. «I am very proud of this agreement – comments Chiara Ferragni – because it will complete the offer of the Beauty category under the Chiara Ferragni brand. The world of fragrances is an opportunity for further growth for the brand and the last step towards the creation of a lifestyle brand ».
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On the bottle we think there will be the iconic logo of Chiara’s brand, the blue eye, and we bet that the pack will be instagrammable at maximum power. Another certainty is that the olfactory notes will ride the trends of the moment. So will they go towards gourmand trails, so trendy now, or towards a green, fresh and light bouquet? At the post the arduous sentence.
Other stories of Vanity Fair that may interest you:
Cristiano Ronaldo, the fragrance of the origins (and the scent of Italy)
Valentine’s Day 2022: perfumes for her that light up sensuality
Thierry Mugler was a pioneer of perfumery, he created iconic fragrances such as Angel And Alien
Source: Vanity Fair
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