From today, on Chiara Ferragni’s websites, the “charitable activities” section. The entrepreneur made this known in a press release: «The companies TBS Crew Srl and Fenice Srl (the two companies involved in the Agcom proceedings for unfair commercial practices in the partnership with Dolci Preziosi for the sale of special Easter eggs, designed by Chiara Ferragni, ed.) communicate that they have created, within their respective websites www.theblondesalad.com and www.chiaraferragnibrand.com, an information section “Charitable Activities” exclusively dedicated to exploring the details of all initiatives with charitable purposes that they should carry out”, the note reads. “This section will be updated with the information received from the recipients on the trends and the results achievedwith such initiatives”.
The entrepreneur also announced that on August 28th, she had carried out the first payment – 400 thousand euros – of the three planned for the social enterprise I Bambini delle Fateto whom the charity initiative in collaboration with Dolci Preziosi was addressed. On July 4, Agcom closed the investigation, opened in January, to ascertain that the information with which the Chiara Ferragni branded eggs for Easter 2021 and 2022 were advertised and marketed did not induce consumers to think that by purchasing them, they had contributed to a donation to I Bambini delle Fate.
Agcom has closed the case by accepting a series of commitments signed by the companies by Chiara Ferragni, who will have to donate, in three financial years, at least 1.2 million euros to I Bambini delle Fate. Furthermore, the companies have committed to ensure the “total separation of the company’s commercial operations from charitable activities which we will continue to do anyway”, as Chiara Ferragni explained on Instagram, announcing the establishment of new internal rules for communication and marketing activities.
Yes it is The “Pink Christmas” Pandoro affair is also closedlaunched for Christmas 2022 in collaboration with Balocco, for which a fine of one million euros had been imposed on the companies TBS Crew Srl and Fenice Srl on charges of misleading advertising: consumers were allegedly led to believe that by purchasing the sweet they were participating in a donation to the Regina Margherita hospital in Turin (aimed at purchasing a machine for children with cancer). On July 4, Chiara Ferragni’s lawyers filed a lawsuit the waiver of the appeal against the fine.
Source: Vanity Fair

I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.