Chiara Ferragni, Pigna also interrupts the collaboration

Photo after photo, smile after smile: Chiara Ferragni she chose the path of normality to show that she and her children Leone and Vittoria are spending peaceful holidays. In the mountains, in the city, always surrounded by her loved ones.

Meanwhile, however, another company, Pigna, interrupts relations with the entrepreneur by publicly declaring that the testimonial has broken their code of ethics. The page dedicated to her for the Limited Edition of her products has also been removed from the company website. A representative of the company commented to Ansa that «in compliance with its corporate code of ethics, which can also be consulted on the pigna.it portal, which excludes collaboration with third parties sanctioned by the authorities competent for having behaved in an unethical, correct and law-abiding manner”. While not citing any sponsorship or affiliation with the charity, Pigna made it clear that the collaboration “was of a solely commercial nature and involved the creation of lines of stationery products for school and the office.” As if to say that the rest comes from a private initiative by Chiara Ferragni.

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In chronological order, Cartiere Paolo Pigna Spa is the latest brand to distance itself from the influencer: dto Stafilo Group to Coca-Colawhich would have produced a commercial to be revealed during the Sanremo Festival, several collaborations only skipped.

The Instagram profile loses followers and she (with the help of the communications team) tries to publish posts that portray family situations, waiting for the storm to pass.


Source: Vanity Fair

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