Chiara Ferragni, the new face of Hublot

After football legend Pele, tennis number 1 Novak Djokovic, athletics champions Dina Asher-Smith and Usain Bolt and three-star Michelin chef Clare Smyth, the family Hublot it expands by welcoming Chiara Ferragni.

The famous influencer, as well as digital entrepreneur, was in fact chosen by the brand as new ambassador and face of the world campaign. A collaboration between Chiara and the watch brand that comes from a common vision of the world, from that drive towards innovation innervated by an inevitable dose of tradition, but also by that ability, so dear to Ferragni, to indulge their passions making them become a guide in their life path.

«By representing and sharing who he is and what he loves, he made his dream come true by inciting the men and women of his generation to believe that anything is possible. An authentic and spontaneous person, he has made his own brand of his happy, positive and generous nature. Visionary and avant-garde, she has been able to keep up with the times by dominating digital platforms and transforming her passion into a real business. His passion has become his job and his natural talent has turned into a success that seems to be within everyone’s reach “he comments. Ricardo Guadalupe CEO of Hublot.

Multifaceted, curious and determined, she embodies the digital revolution and the advent of social media with her numerous activities. Mother, wife, entrepreneur, she lets herself be inspired by the beauty of the surrounding world, believing in the absolute power of sharing. «Hublot’s messages and values ​​speak to me, which is why today I have chosen to be part of this family. A fusion of passion and determination has shaped the woman that I am, in all my roles, and has forged the businesswoman that I have become.. The same merger that made Hublot the company it is today »says Chiara.

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