Chiara Ferragni, the Roman shop vandalized with the words “banned” and “fraudster”.

Offensive writings against Chiara Ferragni. They appeared yesterday on the plaque and on the window of the entrepreneur's shop, which is located in one of the main shopping streets in the center of Rome, in via del Babuino. With a marker, a vandal (the hand looks the same in both cases) wrote “banned” on the license plate with the brand logo – the stylized eye – and the name of the owner, e «fraudster» directly on the shop window. When it was vandalized, the store was closed, but the staff quickly repaired the damage, erasing both signs before reopening.

The video of the vandalized Roman store, shot by a passer-by, has become viral on Tik Tokand the merciless comments of the users seem to reveal a collapse in popularity of the digital entrepreneur: «I still remember the bottle of water for 10 euros», «People are opening their eyes», «Strict but fair», «The wind is changing». But there are also (in a minority of cases, to tell the truth) those who take Chiara Ferragni's defense and condemn the barbarity of the gesture: «I have never seen all the fury even in Montecitorio… absolute nothingness», «Jealousy has no limits… only in Italy”, “Everyone is angry with Ferragni but no one cares about whoever has been bringing us to our knees for years”. And again: “You always need someone to hate to feel justified in your misery.”

It is clear that the writings refer to controversies which, last December, invested the entrepreneur, for the sponsorship and charity operations of the Easter eggs and the Balocco pandoro, on which the investigations by the Prosecutor's Office are still continuing.

A few hours before the shop was vandalised, Fedez had posted a video of his wife before the countdown: it was the Chiara Ferragni's first appearance on social media after the video of December 18th, with apologies for the “pandoro gate”.