Chiara Ferragni with curly hair like we’ve never seen before

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Clare Ferragni she’s our favorite quick-change artist, no doubt about it. She gives us looks that make us dream and that we would like to be able to copy. It’s true, you always have a goomer at hand, and not all of us have this luck, but with a little practice, and the right tools, perhaps we can achieve good results too. Or hopefully.

The latest interesting make-over of the Pantene digital entrepreneur and influencer is a return to the volumes of the 80s. For the launch of a styling collection of the brand with 11 formulations that promise to help you go from a voluminous, wavy or curly look with ease. Chiara Ferragni in the campaign shows off va va voom curls, elastics, in a word bouncya style that we have not yet seen on her and that we show you in preview in this backstage video of the brand’s new campaign.

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For her curls Chiara used Pantene Spuma Perfect Curls and Pantene Natural Curls Styling Cream and these are the steps, two formulations infused with Vitamin Pro-V and Coconut Oil, with marked moisturizing and nourishing properties, capable of making hair stronger and brittle, dry or stressed hair shines. Both Spuma and Crema protect hair from heat and are perfect for leaving hair deeply nourished, ensuring a softer and more defined curl.

How-to: After applying Pantene 5 in 1 Miracle Pre-Styler to damp hair, gently untangle it with your fingers or a wide-toothed comb. For brighter and more defined curls all day long, add Spuma Ricci Perfetti without rinsing and proceed with drying, thus obtaining a style that only a Hair Salon can give us. For more natural curls, use the leave-in Natural Curls Styling Cream and shape them with your hands. Dry with a diffuser or freely in the air. This heat protecting styling product gives a more natural finish, controls frizz and leaves curls soft and hydrated.

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Source: Vanity Fair

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