In order to eradicate the morbid and obscene image that certain people come to create after seeing women posing in lingerie during live broadcasts of companies dedicated to this area, a restrictive law was implemented in China that prohibits women from that country promote and model undergarments.
Faced with rigorous Internet censorship in China, lingerie brands have chosen to implement a new way of promoting their merchandise. Instead of showing images of female bodies, they have resorted to having men model their clothes, an act that caused a stir and drew attention on social networks.
The situation facing Chinese live streaming fashion companies has been brought to light by various images and videos circulating on social media, showing male models posing and modeling a wide variety of women’s lingerie.
The first to implement the method of men modeling women’s underwear was Xuthe owner of a company that manufactures luxurious and sexy pajamas for women, who, since last December, through videos on Douyin, the Chinese version of TikTok, showed a young man posing in silk blouses and robes for women , an idea that was immediately replicated by other companies in the industry.
Personally, we have no other choice. The designs cannot be modeled by our female colleagues, so we will use our male colleagues to model them.
– Xu, lingerie business owner
Although said restriction imposed by the government has put them in a complex situation, since all political imposition is repressed by the religion that governs China, the alternative of male models posing in women’s lingerie has been effective in maintaining the clothing trade inside online.
However, the photos and videos of men modeling women’s lingerie have not been liked by everyone on the Internet, as there are those who regret that they have had to resort to this method to continue their businesses, but there are a few others who have received This solution is in a good way, since it has attracted attention for being unconventional and has been taken as something positive.
Although there are those who mock and criticize the way in which men look with women’s lingerie, the creative and innovative way in which the entrepreneurs of said trade took the restriction has been favorable, since sales continue and try to continue representing that ten percent of the country’s e-commerce revenue.
Source: Okchicas
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