Why do women have to pay more for a haircut than men? No more thanks to Chop Chop Londonthe new hairdresser that has opened three salons in the English capital between Wembley and Islington.
We spoke to the co-founder and director Kaye Sotomiwhich bases its entire philosophy on a gender-neutral pricing system, because what the customer is looking for is service, regardless of gender and type.
«In a world like today there can be no different price than gender. The beauty industry has always historically been interested in women, products are purely dedicated to her and experiences are seen as a luxury. For men, the concept of a barber has always been a simple space at a much lower cost, where you don’t even need to book and you just have to wait your turn “.
“At Chop Chop London, we created gender fluid pricing based on the time it takes for the appointment and not on sex. We have focused on creating a series of styles that can be created in 20 minutes, regardless of hair type, texture or gender to ensure equal costs and equal service ».
In this way they meet the request of those people, many, who do not have time to spend hours under the brush, perhaps between a business appointment and another or, as Kaye said, during the nap of the newborn in the pram. In fact, Kaye doesn’t come from the beauty world. After years spent in the company between sustainability and business, she experienced firsthand, as a customer, the search for a place where it was possible to cut hair regardless of the type.
«Why do I have to look for a specific salon for afro hair? Or just for men? Many have told me that I would not have been able to have more styles in a single salon and instead here I am ».
“We use a premium range of organic hair care products, Phyto, our freelance hairdressers have years of experience and their diversity allows us to provide quality service regardless of age, hair texture or gender. As a brand, Chop Chop London is inclusive and forward-thinking. We do not cost little, we cost the right. In this way customers come to visit us more often ».
And not to forget the director’s past in renewable energy and sustainability, the salon has recycled plastic worktops and uses energy-efficient lighting.
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Source: Vanity Fair