Christmas beauty-gifts, the most popular on Pinterest for Gen X, Y, Z (and Baby Boomers)

If you are still groping in the dark and you don’t know what to give to your friend, boyfriend, mother and, why not, even yourself, a gomecum by Pinterest which will certainly allow us to break through the hearts of those who open the package.

The image and video sharing social network has recently revealed what are the most sought after gifts by the different generations of its users, thus drawing up an ideal huge letter for Santa Claus format beauty-addict.

Thanks to the research data revealed by the most knowledgeable social aggregator there is in the field of trends, we can finally know which cosmetics and products for personal care, wellness and beauty are the most popular this year. And, accordingly, get inspiration for a current and up-to-date gift list.
Pinterest also gives us an overview of desired of the different generations, specifying what generation Z, generation X, Millennials and even the most senior Baby Boomers want.

Pinterest users have always proven themselves on the piece, both for trends and for the large advance with which they predict trends. Year after year they also surprise us with the speed with which they buy Christmas gifts. To understand what advance we are talking about, just think that in August 2021 the searches relating to the winter holidays were 43 times higher than the previous year.
This year people can’t wait to finally celebrate Christmas, probably thanks to the nostalgia of the last holidays spent in isolation due to the pandemic.
Not that the health emergency has ended, of course, but the desire to party even with just a nice gift that makes us understand how much nostalgia for a hug, a kiss or even just a handshake grips us is at the highest levels. .

The shopping experience on Pinterest

On Pinterest the shopping experience is very captivating, which is why its users already this summer gave themselves to Christmas shopping despite the fact that there were 40 ° in the shade. You can shop through the creators; try the tricks in a virtual way; filter searches by skin tone and hair type … In short, customization is the password, the one that makes the way to buy on this social network unique.

The beauty trends of Generation Z

Those who are part of Generation Z – that is, those born between 1995 and 2010 – have shown that they are particularly attracted to retro looks. The search for Seventies retro make-up, leading many “pinterestarians” to look for ultra-bright blushes and eye shadows. And obviously “him”, his majesty the mascara. Gen Z can’t do without very thick lashes, let’s say it’s one of its stylistic figures. Among the products that have been most searched for, pinnati and purchased emerge the old-fashioned eyeshadow palette, i blush pink golden e i lipsticks with matte finish, for very refined vintage looks.

Trends loved by Millennials

Generation Y, also known as Millennials (i.e. those born between 1981 and 1995) go crazy for soft glam make-up (up 41 times), the one that combines delicate eye shadows and colored eyeliners (up 14 times) . The Soft Glam eye palette by Natasha Denona, exclusively for Sephora, is among the most loved and is confirmed in good, very good company. In fact, we find it side by side with white or multicolored but very clear eyeliner, effect bright, and glosses that ensure shiny and shiny lips.

Generation X loves their skin

We now come to Generation X, to put it mildly at the Douglas Coupland (in whose name lurks a bit of that beauty cult of ours … Read the name of the author of the bestseller again Generation X and think about where you made your last beauty purchase. Here you are).
This is the generation born between 1965 and 1980, ergo made up of more senior people than the Y and Z, for this reason taking care of the skin becomes a necessity.
The data released by Pinterest illustrates just how Gen X loves to heal the skin, with a sixfold increase in the search for skin treatments. Those of this generation tend to want natural looks, with an eye on good quality skincare products and beauty items that help preserve skin elasticity, firmness and better texture. In one word: anti-aging. The gua sha, for example, it is up three times over last year. There are also trends scrub masks, face rollers, firming body creams e anti-aging products based on resveratrol and ferulic acid, among others.

Baby Boomer, perfect face with natural effect

The so-called Baby Boomers, i.e. those born between 1946 and 1964, take care of the face and opt above all for natural looks. Those who belong to this generation are a lover of make-up tutorials for the eyebrows (up 5 times) and those dedicated to beard styling (up 3 times). If you need to give a baby boomer a woman a gift, then an eyebrow mascara or a complete kit for the browbones will be a winning idea, says Pinterest.
For him, on the other hand, go on the safe side by choosing an oil, a conditioner or a complete kit for the beard. You will hit the mark.

If you want many perfect ideas for gift ideas from wow assured, here is below the trendiest beauty products on Pinterest, to be packed under the tree for a beauty bath that increases the incidence of kisses under the mistletoe. Covid permitting, unfortunately.

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