Christmas shopping can be transformed into a gift also for the planet. Through the purchase of beauty products that love and protect the sea even in winter. An opportunity to safeguard and regenerate our oceans. To the sound of Blue is the news black the motto chosen for the Unesco event held in Venice last November in contrast to Black Friday, to remember the power and centrality of the sea for our ecosystem.
François Gabart, the skipper with a sustainable heart
SVR turned 60 years old. The history of the brand began in 1962 in Ault, Normandy and is linked to Simone Véret, a pharmacist who made galenic preparations in the back of her pharmacy. She invented combinations of active ingredients to treat her clients. Tourists protected their skin with Filtrasol before going to the beach, while those who remained exposed to the sun for too long resorted to Calmobrul. Even today, Laboratoire SVR keeps the same obsession alive: to offer dermatological solutions for fragile skin with high concentrations of active ingredients that offer visible results in a short time. But which, above all, represent a daily aid to help you feel good in your own skin.
This birthday occurs together with another important milestone: the collaboration of the Kresk group (of which SVR is part) with the skipper Francois Gabart on board the Trimaran Unicum SVR-Lazartigue to promote ocean conservation. With this giant of the seas, François participated in the regatta Route du Rum 2022 finishing second and breaking down the previous record. A relationship, the one between skipper and sponsor, characterized by the desire to transform maritime adventures into opportunities to do something in favor of the planet. As François told us: «During the Route du Rhum, the SVR Lazartigue Trimaran was also the ambassador of the endowment fund Kresk4Ocean and its program #Educate4Oceans. The French students had the opportunity to follow my path through a pedagogical platform and to monitor plastic pollution with an educational journey that has above all long-term value». Educate4Oceans takes shape through the French platform La Course Bleue, where teachers can find useful pedagogical resources and participate with their classes in the creation of an innovative solution to combat marine pollution. The winners will have the opportunity to meet François Gabart.
Maria Nila protects sea turtles
For seven years Maria Nila, a Swedish haircare brand with vegan formulas, chooses a cause or an endangered animal to support with charitable initiatives. Water is one of the most important components in the hair care industry and for this reason, for the Friendly Year 2023has chosen to support one of the oldest animals that populate it: the sea ​​turtle, present in the oceans for over 150 million years. Pollution, the presence of a significant amount of plastic in the waters, fishing nets and oil emissions are just some of the many factors that threaten the survival of sea turtles. With the charity The Perfect World Foundation will support the Cairns Turtle Rehabilitation Centrean Australian non-profit organization that cares for injured sea turtles.
La Mer, give back to the sea
For La Mer, the sea is an infinite source of inspiration and therapeutic energies: assets that the brand is committed to returning. The sea is where the founder discovered the giant seaweed Sea kelp which provides the Miracle broth, the cell renewal elixir present in all formulas. With La Mer Blue Heart, the brand is committed to ocean conservation in everything it does. With donations from La Mer Blue Heart Oceans Fund, supports the protection of marine habitats for future generations. In particular, the fund is active together with GreenWave, a reality that balances the model of regenerative ocean agriculture throughout North America by collaborating with fishermen, indigenous groups and other coastal communities with insufficient resources directly affected by climate change. And with OceanEcho 30X30, aiming to build a global movement of youth to protect 30% of our ocean by 2030.
Green Water of Elba
“Sister” of the Acqua dell’Elba brand, is the Acqua dell’Elba Foundation, a non-profit reality which, outside the logic of the market, takes care of contributing to protecting the island’s ecosystem and enhancing its social and cultural heritage. The Foundation collaborates with SEIF 2023, the international festival dedicated to the protection and enhancement of the sea, presented during the last Green Week. The event will enliven the Island of Elba next summer with the theme Transitions: at the center of the debate will be the need to integrate the ecological transition into new environmental, economic and social balances. The Foundation also promotes some awareness activities in schools, such as the project Ownership of Marta Mussoyoung marine biologist winner of the 2022 Woman of the Sea Award of the Intergovernmental Oceanographic Commission (IOC) of UNESCO as part of the Decade of Marine Sciences for Sustainable Development
(2021-2030). With “Possea” Marta Musso has transformed an old German postal van into a traveling laboratory to tell and explore the world of planktonbetween field experiences, learning laboratories and teaching-educational material dedicated to the culture of the sea.
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The Kiko Milano palette with a blue heart
Blue Me Maxi Eyeshadow Palette by Kiko Milano makes you think of the sea in winter. Not only because in its color variant Blue Heart recalls the clear shades of the ocean, but also because the entire makeup collection Blue Me it is created in such a way sustainable for the protection and preservation of the oceans. In fact, the brand supports the collection and recycling of the equivalent of 4,615,000 disposable plastic bottles helping to prevent pollution of the oceans in collaboration with Plastic Bank, a social enterprise that supports ethical recycling ecosystems.
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Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
