The Black Friday numbers prove the sales growth and reinforce how important are the commemorative dates that move retail at the end of the year. According to the ICVA – Cielo Extended Retail Index – on this Black Friday, Total Retail grew 6.9% compared to 2020 and the E-commerce channel stood out, growing 16.4%. **Source: ICVA – Nominal Billing Growth – Comparison between 11/25/21 to 11/28/21 vs 11/26/20 to 11/29/20.
Within this reality, anyone who is a Cielo customer comes out ahead, as the company offers the best products and services to drive business across the country. These are solutions that guarantee availability and security. Thus, the retailer is prepared for Christmas, one of the dates that moves most sales in Brazil.
Solutions to help make better decisions
Cielo processes around 7 billion transactions a year, which corresponds to around 10% of the Brazilian GDP. It’s too much! As a result, Cielo has a team of data specialists, who provide information about retail in our country and provide several solutions for you to understand the market and get to know your customer better.
One of these solutions is the Lantern Sky, a tool that allows you to compare the performance of your business with similar businesses, that is, you know how much you sell in relation to businesses of the same size, sector and region of your establishment. In addition, it is possible to discover the buying behavior and income profile of your customers.
With Cielo Farol you have the complete vision of your business to make the best decisions!
Solutions to make life easier for the consumer
The easiest way to split sales to the customer is by Client Installment. Through it, it is possible to pay up to 12 installments and receive the full amount within 2 days. For example: sold $100.00 – received $100.00. That simple. The consumer chooses the amount of installments that can fit in his pocket and the shopkeeper knows how much he will receive without having to calculate the rate.
On the Cielo machine, just type the sale amount, select “Customer Installment” and the amount of the installments is already calculated with the fees that will be passed on to the customer. Transaction costs are automatically included in the sale price, depending on the number of installments chosen.
Solutions to boost your business
Preparing the business to sell at the end of the year is a task that requires organization, preparation of stock, payment of suppliers and purchase of merchandise. To help retailers, Cielo has the Get Fast, a solution that allows the retailer to receive the sales amount within 2 business days. Believe me, that’s right! You don’t need to wait the standard time frame of 30 days or more. As a result, money does not stay put, cash flow increases and, consequently, it has more negotiating power with suppliers, ideal for the Christmas season.
Solutions for not losing sales
Whether in the physical or virtual store, with Cielo Flash or with Cielo Super Link, with Cielo LIO or with the Cielo E-commerce API, with Cielo you guarantee greater presence and acceptance, as it accepts more than 80 card brands, in addition to credit, debit, PIX, QR Code and approximation.
Discover everything Cielo can do for your business!
If you are not a Cielo customer yet, click here and request a personalized offer now to sell a lot for Christmas and start 2022 ready!
Reference: CNN Brasil
