First Black Friday, then Cyber Monday. Let’s face it, this period is a unique temptation: from Elodie’s lipstick to the latest super-performing smartphone, it’s all a shopping tip.
Whether Baby Jesus or Santa Claus brings them, whether it’s a best friend or husband who gives them to us, at Christmas we are all ready to receive and give gifts.
And it would be better if there was money. The economic data are, in general, not too comforting: throughout the Eurozone, inflation has increased, gas has become more expensive, salaries are at a standstill and the future looks rather uncertain.
And then, as the grandparents said, a virtue of necessity and a new trend begins to emerge: why don’t we focus on second hand at Christmas? No horrible recycling, but objects – perhaps even bought – which however are not brand new.
From the Second Hand Economy 2023 Observatory of BVA Doxa for Subito.it it emerges that 27% of Italians have bought a second hand gift at least once and 46% bought it during the Christmas holidays.
Today, according to that research, the young people of GenZ and the Young Millenials they take considering the idea of giving a second hand gift (49%).
So too Amazon he wastes no time and starts pushing his «Warehouse», explaining that «what someone discards can become a treasure for someone else» and, in his surveyreports that 59% of our compatriots declared that this Christmas they would gladly accept as a gift a product that has been given new life.
In the «Amazon Second Hand» category you will find them like this products returned by customers with decidedly attractive prices. We are talking about over half a million objects, from electronics to toys, from books to household appliances, all with very detailed information on their conditions. On purchases, then, the same Amazon guarantee applies both in terms of shipping, assistance and return policies.
But, the latest research always says, beyond this Christmas season, 70% of Italians have already chosen to embrace second-hand goods in their daily purchasing habits, seizing excellent savings opportunities.
It’s not for nothing that Swappie, the platform for buying refurbished smartphones (sold with a warranty), is going very well.
In short, everyone chooses their own way and we are starting to hear new customs for Christmas gifts around: there are groups of friends who give each other a maximum of 10 euros to send gifts via Vinted; there are those who decide that they need to give something of their own as a gift, with the rule that it must be an object they care about, not junk that they would like to get rid of; some instead opt to go all together, on the same day, to some branch of Mercatopoli and secretly choose gifts for the others there…
This new trend #secondhand it is seasoned with more or less “politically correct” arguments, against unbridled consumerism, against waste or to restore value to feelings and not to objects, but the matter is still not completely cleared up: to you, for example, (honest! ) would it bother you to receive a used gift?
Source: Vanity Fair

I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.