It’s time to get it out of the closet Christmas sweaters has arrived. With the beginning of December we can officially inaugurate the 2024 holiday season and with them the inevitable decorations and decorative elements that scream Christmas. So loved by some and so detested by many – very many – others, decorated sweaters with reindeer, trees, packages and jubilant writings they are undoubtedly ready to dominate the scene.
Consider theemblem of kitschconsecrated on the big screen and beyond, the sweaters dedicated to Christmas have now become an unmissable and indispensable classic, to which an international day of charitable value has also been dedicated.
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Not only that. This boss that everyone has probably received as a gift at least once in their life, has become part of everyday lifeof the party in the office before the Christmas holidays as well as the speeches of parliamentarians committed to legislating even during the holidays. This is why it is necessary to know its history, some curiosities and – why not? – also how to wear it in style. As long as it’s possible…
Christmas sweaters: the origins
A sweater with a Christmas pattern.
SBenitezLess pop of those we are used to seeing today, the first sweaters today identifiable in a mood Christmas, date back toNineteenth century. We are in northern Europe, in Scandinavia, the place where these geometric patterns were born which often include snowflakes and reindeer and which were knitted by older women. These made heavy wool sweaters for the fishermen of those places and often did so using bright colors with a functional purpose: to allow them to be recognized and facilitate prompt rescue if they fell into the sea while fishing.

A scene from the film Bridget Jones’s Diary, 2001.
Supplied by LMK / ipa-agency.netOwning one of these sweaters at the beginning of the twentieth century, especially in the USA, became a symbol of wealth, because only wealthy people could afford trips to such distant destinations. In the fifties, with the boom economy and the push towards Christmas shopping began to appear on women star and in show television, experiencing the pinnacle of success thanks to the famous Ugly Christmas Jumper (an epithet that would later remain linked to this garment) sported by Bill Cosby in the TV series The Robinsons. A period of crisis followed until the early 2000s, when the unforgettable scene of Bridget Jones’s Diary with Renée Zellweger and Colin Firth he relaunched the fashion or rather, gave birth to a real craze.
The most passionate? The English

Wax statues of the Royal family at Madame Tussauds in London dressed in Christmas jumpers.
Victoria Jones – PA Images/Getty ImagesIt seems that it is mainly the English who are passionate about and making the fortune of these sweaters. The numbers say it, according to which Last year around 12 million Christmas jumpers were sold in the UKand more. In fact, among the themed finds there is also the parade on horseback Royal Horse Artillerya ceremonial group of King Charles’ troops that parades on December 24th wearing exceptionally specially decorated sweaters, or the decoration of the dinosaurs exhibited at the Natural History Museum in London or the wax statues of the famous Madame Tussauds (the latter for a reason charity which you will discover shortly).

Soldiers from the King’s Troop Royal Horse Artillery dressed in Christmas jumpers during a parade.
Vickie Flores/Getty Images
A Tyrannosaurus rex at the Natural History Museum in London dressed up for Christmas.
Leon Neal/Getty ImagesChristmas Jumper Day: initiatives charity and not only that

Former Scottish First Minister Nicola Sturgeon and her party wear Christmas jumpers to support Save The Children’s initiative in 2017
Ken Jack/Getty ImagesOne of the most important initiatives is linked to Christmas sweaters Save The Childrenwhich has been designing the for almost a decade Christmas Jumper Daya day in December (this year it will fall on the 7th) dedicated to raising awareness and supporting, through donations, children in difficulty. Over the years the organization has also created some capsule collection linked to brands, like the one with OVSactive since 2016, which offers a special Christmas-themed sweater available for adults, men and women, but also for children and babies. For the 2024 edition, which sees Rocco Hunt as testimonial, 10% of the proceeds from the purchase of each of these garments will be donated to the project Hunger emergency Of Save the Children.

Rocco Hunt wears the OVS Christmas Jumper 2024 in a shot from the OVS x Save the Children campaign.
OVS.itBut the concept of Christmas Jumper Daya day dedicated to the Christmas sweater, has become over the years public domainbecoming part of everyday life in the workplace – with numerous companies inviting employees to wear the Christmas sweater and thus anticipate the celebrations even in the office – and even in places intended for politics.

British MP Angela Rayner wears a Christmas jumper during a speech in the House of Commons, London, 2022.
House of Commons – PA Images/Getty ImagesHow are they worn?

Sofia Coppola poses in a Christmas sweater with a close-up of Bill Murray.
Ryan Liu/Getty ImagesHow to wear the least fashionable item with style –friendly what is there? They give us the answer celebritiesbecause the catwalks of the greatest designers have always stayed away from this controversial article. By looking at the stars who have worn it in public we can find different inspirations: there are those who play it safe or combine the sweater with jeans, thus making it the absolute protagonist of the look, and those who add a more serious touch, slipping it on for example over the classic shirt and tie combination.

Matt Damon in a Christmas cardigan.
NBC NewsWire/Getty ImagesWho wants to opt for a version sexy-Santayou can try looks without trousers, with fishnet or opaque stockings and micro shorts high waisted. Or he can play with it styling choosing a size oversized to be worn by letting it fall over an uncovered shoulder.

Demi Lovato in 2015 with a cropped Christmas sweater.
Manny Hernandez
Lena Gercke in a Christmas sweater.
Tristar Media/Getty ImagesChristmas sweaters on key rock’n’roll? Yes, we can Pixie Geldof and this look she showed off at Glastonbury, one of the most glamorous events on the music scene (which isn’t even remotely close to Christmas); composed of a sweater with a maxi Christmas tree combined with gods must-haves typical of the festival style, such as the biker jacket and rubber boots, Geldof’s outfit demonstrates how this must-haves of parties can prove versatile and fun. Maybe a little kitschit’s true, but certainly not boring.

Pixie Geldof at Glastonbury festival with a Christmas themed look.
Danny MartindaleSource: Vanity Fair

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