Clean, real creative laboratory, Born to explore innovative uses of the Flock in design, fashion and art, he arrives for the first time at Milan Design Week. Within thedynamic hub Melzododici, in the heart of Porta Venezia Design District, the Italian start-up is among the protagonists of SENSES, An immersive experience co-cured by iance and subject-studio that explores the boundaries between perception and matter.
For the occasion, it tends, whose name recalls it is the word dust in the Brianza dialect, both the concept of a new it was dustwhich from waste turns into a resource, signs the coating of Brrricka bold design pouf made with Re-flockthe regenerated textile powder by Casati Flock & Fibers.
Brrrick is one innovative session Inspired by the iconic form of the brick, made of polyurethane Upcycled and covered in regenerated flock, which gives it softness, resistance and an elegant natural texture with warm shades of terracotta. This combination of creativity and sustainability is the result of the collaboration between Pulvera and iami Studio, the duo founded in 2019 by Nicolau Dos Santos And Stephanie Blanchardknown for its experimental approach in design.
“It was going to me to propose us to cover their brrrick with re-Flock, because the polyurethane of which it is composed-in turn recycled-if left rough would tend to ruin, would yelling and would be deduced with time” he says Eleonora Casati, co-founder of Pulvera. “The Flock, and in particular the Re-Flock (in this case Flock of regenerated nylon), protects it, makes it soft to the touch, beautiful, comfortable for those who sit”.
Leitmotiv of the project is The theme ofUpcyclingi.e. creative reusewhich guides the realization of most of the pieces exposed in the installation. Bold, symbolic and often unexpected objects dialogue with each other, redefining the border between waste and value. Setting also reflects this philosophy, with particular attention to sustainability.
Where? At Melzododici, Porta Venezia Design District, from 8 to 13 April.
Source: Vanity Fair
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