The clothing sector, which had the biggest variation in the IPCA in May with a high of 2.11%, should have a 1.1% increase in sales in 2022 compared to last year, according to the economist’s projection. of the National Confederation of Trade in Goods, Services and Tourism (CNC) Fábio Bentes.
According to the CNC economist, revenues should be R$ 208 billion, an average of R$ 17 billion per month.
The increase in the movement of people on the streets and inflation boosted the sector this year, in the assessment of Bentes, while shopkeepers try to recover the losses in trade caused by the pandemic.
“The purchase of an item of clothing is more complex than that of an appliance, even food. People could try on the garment, which was better. Also, the sector has passed on inflation to goods, so all this helps with this rally,” she said.
“If we look at the 12-month accumulated inflation of apparel, it is 16.08%. It is second only to the transport group, which is contaminated by rising fuel prices. In other words, the sector has a much higher value than the average itself. Comparing how it was 12 months ago, this number was 2.4%, that is, everything was very accelerated”, he evaluated.
For the finance specialist of the National Confederation of Shopkeepers (CNDL) Merula Borges, the commemorative dates, with them being able to go to the streets unlike 2020 and 2021, when there were restrictive measures, help the sector.
“Apparel had significant drops during 2020 and 2021, but this year people started consuming again in this segment. All perspective surveys regarding trade during the pandemic indicated that apparel was last,” he said.
“Now, this is totally different. In addition, commemorative dates are always a breath for trade at any time of the year. Regarding Valentine’s Day, 37% said they would buy clothes for their boyfriend. It is a data that indicates the recovery in the sector”, added the specialist.
However, despite the increase in demand for clothing, Bentes explains that the sector has not yet managed to recover the levels prior to the pandemic and the trend is that the segment will lose steam in sales in the coming months.
“It is possible that there will be a decrease in demand for this sector, which is 3% lower than the pre-pandemic level. In addition to the price not contributing to the sector’s sales, there is a process of increasing credit, which is higher because of the moment we are experiencing today. It is not attractive for consumers to hang on to credit to buy clothes, so I believe in this drop”, emphasizes the CNC specialist.
Source: CNN Brasil