The French network of all-inclusive resorts club med announced on Thursday (20) that a brand’s new development will arrive in Gramado, in Rio Grande do Sul, with completion scheduled for 2025.
According to official information, the project will occupy an area of 200 thousand m² and the investment will exceed R$ 1 billion.
With the novelty, Club Med will now have four resorts in Brazil. Furthermore, the unprecedented project will be the first 100% Exclusive Collection in South America, the brand’s highest luxury category.
The other units operating in the national territory are: Club Med Lake Paradise, in Mogi das Cruzes, São Paulo, Club Med Rio das Pedras, in Mangaratiba, in the State of Rio, and the Club Med Trancoso, in Bahia.
The venture in Serra Gaúcha will be the result of the French company in partnership with the DC Set Group, the Brazilian group behind the Space Adventure attraction in Canela, Rio Grande do Sul, with immersive experiences and more than 300 original NASA artifacts.
According to Henri Giscard d’Estaing, global president of Club Med, the Brazil is the fifth largest market for the brand . Currently, the company has around 80 resorts around the world.
For Janyck Daudet, CEO of Club Med for South America, the resort fits in with the brand’s premise of highlighting vacations in unique places around the world.
“And Gramado is this destination, already recognized and loved by Brazilians, which offers fun and attractions for all tourist profiles,” he said in a statement.
With the largest tourist infrastructure in Rio Grande do Sul, Gramado receives more than seven million tourists annually and has more than 200 hotels with more than 20,000 beds, according to the local tourism agency.
The city in Serra Gaúcha is already home to colline de france elected the third best in the world this year – the same development has already ranked first in 2021 -, and will also house the first children’s themed hotel in the country starting next year.
Source: CNN Brasil
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