For many it is the social networks of the near future: no texts, photos, videos, shopping, stories. No likes or shares. Just so many rooms and your own voice. Yeah, the voice. A mix between the world of podcasting, obviously social networks with the mechanism of following and followers and a kind of permanent direct, Clubhouse – which should already boast about two million users and is rapidly growing – it was born from the mind of Paul Davison and Rohan Seth (formerly Google), for the time being is available in Italy only for iOS and by invitation. But accessing, as we did in a few minutes, is not that difficult: just get in line and if any of your contacts are already inside, you can unlock access. Otherwise you need to receive an invitation from a user who proactively chooses to bring someone into the new platform.
The operation is quite simple: check with the phone number, choose a nickname, enter your name and surname and customize the bulletin board selecting some general interests. Then you log in and all that is available are precisely the audio rooms: imagine them as calls, of group calls where you deal with a lot of users, some even of a certain importance, on any topic. You can choose to listen or to raise your hand and ask to speak, then have your say. Or again, you can invite some friends and contacts into that room, to share listening.
obviously anyone can cast a room, decide the topic of the discussion, and propose it to all users. By deciding that it is open without access limits, closed or that participation is only possible for the people followed. They can also program, and in fact there is a calendar with times and upcoming appointments coming up. All very clean and easy to use although, of course, at the moment the vast majority of conversations going on are in English.
Founded last April, in full first wave of coronavirus, Clubhouse has slowly raised interest not only in the membership of some personalities such as Oprah Winfrey, Drake, Kevin Hart, Ashton Kutcher O Chris Rock, which have driven its popularity, but also for its own exclusivity and its poor connection with other platforms (apart from Twitter, from which at the beginning, if desired, he fishes photos and other personal information). In May, it raised $ 12 million in funding from the famous venture capital fund Andreessen-Horowitz, which a few days ago put more a hundred millions, bringing the valuation to one billion.
What happens in the rooms it cannot be downloaded or recorded or shared. And Clubhouse is already thinking about how to allow people to monetize fishing from systems already popular on other platforms – see TikTok or YouTube – such as entry tickets, tips or room subscriptions launched by this or that character.
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