A projection released this Monday (6th) by the National Confederation of Commerce in Goods, Services and Tourism (CNC) estimates that Brazilian retail trade should generate almost R$ 2.5 billion for Valentine’s Day, celebrated next year. Sunday (12).
If the result is achieved, the sales volume of the trade will be 2.6% lower this year, when compared to the commemorative date in 2021. The main reason: the inflationary pressure that reduced the purchasing power of Brazilians, according to the study. Valentine’s Day is the sixth most important commemorative date in retail, in terms of financial transactions.
Another factor that affects the intention of consumption by Brazilians in the period is the lower availability of products in the domestic market, influenced by the supply shock caused by the lockdown in China and the war in Eastern Europe, between Ukraine and Russia.
Thus, according to CNC, the macroeconomic scenario will increase the price of products in Brazil by approximately 10.7% – the highest result in the historical series, which began in 2013. In this context, the most accentuated variations in tourist packages stand out, which should be 20% more expensive this year compared to last year.
Among the products most sought after by couples on Valentine’s Day are the clothing, footwear and accessories segments, which alone should generate R$ 1.049 billion, equivalent to 42% of the total sold in the country. Sales of pharmacies, perfumeries and cosmetics also tend to advance 7.4%, accounting for just over 7% of all expected financial transactions.
Regionally, São Paulo (R$919.9 million), Minas Gerais (R$265.0 million) and Rio Grande do Sul (R$203.7 million) will account for more than half (56%) of the national financial transactions with the date.
For 2022, the financial movement expected for the commemorative date should be similar to that verified in 2019, when the sector’s sales also totaled R$ 2.47 billion. In 2020, the first year of the Covid-19 pandemic, the sector recorded a historic drop of 21.5%, with a total loss of around BRL 500 million.
Source: CNN Brasil
