A CNN Brasil confirms new seasons of the brand’s programs CNN Soft for all the company’s platforms in 2022. The decision was made due to the great repercussion of the productions, the good reach performance on all screens and the excellent receptivity of the advertisers.
The historian’s contracts Leandro Karnal and the doctor Roberto Kalil have been renovated. The shows “Universo Karnal” and “CNN Vital Signs” will gain two more seasons each next year.
Also coming with two new seasons will be “À Prioli”, attraction of interviews with the lawyer and influencer Gabriela Prioli, the “Between Worlds”, by the journalist Pedro Andrade, and “CNN Viagem e Gastronomia”, by the journalist Daniela filomeno. All presenters have contracts in effect for the next year.
The “CNN Soft Business” with Phelipe Siani and Fernando Nakagawa; o “On CNN High”, with Mari Palma and Phelipe Siani; and the interview attraction “CNN Nosso Mundo,” led by Luciana Barreto, Thais Heredia, Lia Bock and Rita Wu.
“The results achieved by CNN Soft are a reason for great satisfaction. We created a varied catalog, with quality content for all audiences”, says Virgílio Abranches, vice president of programming at CNN.
“The path is always that of qualifying attractions, so that our productions are relevant and useful to the public and, at the same time, are a source of pride for advertisers who want to associate their brands with quality content”, says Abranches.
“Once again, CNN Brasil takes the lead. Our audience also wants smart, modern, innovative and, of course, Soft entertainment. With so many new features, I’m sure that we are the best option for brands through differentiated formats and in a totally safe environment with a lot of credibility”, says Mauricio Kotait, commercial vice-president at CNN.
For 2022, the CNN Soft will still release unpublished productions. The first of them has already been announced: it will be about modern entrepreneurship, with the command of the businesswoman Stephanie Fleury. The premiere is scheduled for the first quarter. New hires will be announced soon.
Reference: CNN Brasil
