A CNN Brazil continues to invest in the production of multiplatform content to expand the offer of its digital channels and announces a partnership with one of the largest creators in the country: Iberê Thenório, the name at the head of the channel “Manual do Mundo – Desbravadores do Conhecimento”.
A pioneer, he has been producing educational entertainment audiovisual content for the whole family for over 15 years. Today, the YouTube channel alone has almost 18 million subscribers and more than 2 billion views, which places it among the largest in Brazil.
The public will be able to check out the content co-produced by CNN Brazil in partnership with “Manual do Mundo” on all digital platforms and also throughout the programming.
“A CNN Brazil is expanding the offer of content on its digital platforms. We want to expand our audience by offering content produced with great digital creators who, like us, deliver credibility, quality and relevance. The partnership with ‘Manual do Mundo’ places the CNN Brazil into a new territory, that of science, astronomy and technology, through a native digital voice with excellent reach”, explains Virgilio Abranches, Vice President of Content and Operations at CNN Brasil.
Iberê brings to the social networks of CNN Brazil curious topics about science and technology in the form of dynamic and educational weekly videos. On the site, the “Manual do Mundo” signs a column, also weekly.
On TV, Iberê Thenório wins a fixed spot on the show CNN popverse , on Saturdays. The premiere takes place on June 3 at 22:45. Alongside the presenters Mari Palma and Phelipe Siani, the creator will comment on the latest news on science, astronomy and technology, using the language and experiences typical of the “Manual do Mundo”, with a lot of interaction with the public.
“The contents of the box ‘Handbook of the World’ in the CNN popverse will also be transformed into short videos and content for social networks and the CNN Brazil ”, reinforces Abranches. On the agenda, this Saturday (3), are the most current research on the disappearance of Saturn’s rings.
Iberê also arrives as a commentator for CNN Brazil and may, at any time, be invited to participate in the news about science, astronomy or technology in the television news throughout the programming.
(Posted by Fábio Munhoz)
Source: CNN Brasil
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