CNN Brasil launches Brasil Meio-Dia newspaper

Premieres next Monday (25) Brasil Meio-Dia, the new daily news program from CNN Brazil . The newspaper will be broadcast from 12pm to 2pm and will be presented by Luciana Barreto.

With the new program, the CNN Brazil continues the strategy of strengthening its hardnews DNA, by opening up more space for political and economic coverage with qualified analyzes and exclusive information.

Brasil Meio-Dia’s main feature is national coverage, with news coverage across the country, in addition to political and economic analysis. Basília Rodrigues, Iuri Pitta, Fernando Nakagawa and the recently hired Jussara Soares will be the analysts for the new news program, which represents the constant search for balance and relevance in analysis, as well as agility and dynamism in transmitting the most important news of the day.

“The new newspaper ‘Brasil Meio-Dia’ arrives to crown this moment of validation of our concept of journalism anchored on the premises of balance, relevance and agility”, says Virgilio Abranches, Vice-President of Content, Operations and Journalism at CNN Brazil.

The channel’s strong brand since its launch, The Great Debate will continue on the broadcaster’s schedule at a new time, yet to be announced, with a more dynamic format. Caio Coppolla and José Eduardo Cardozo will be the debaters in this next phase, mediated by journalist Leandro Magalhães, who is also in charge of CNN Arena.

New look

This Monday, a graphics package will also be released. The new color palette takes as a reference the tones of nature and a modulation that reflects the nuances of light throughout the day, from dawn to dusk, passing through the vivid colors of the high sun and the arrival of night.

Studied down to the smallest detail to connect with the channel’s content, the visual reform includes new geometric lines, stripes, typology and other elements present on the screen, all presented with new contours.

The new identity aims to give more recognition to the programming, with each attraction having its visual package developed according to the content. New 5-second vignettes come into play to support the perception of movement and agility.

Fruit of the work of the local Creative Services team at CNN Brazil the new on air look remains in line with the standard aligned by the brand CNN one of the world’s largest brands in journalism.

Source: CNN Brasil

You may also like