CNN newspapers get new headlines; watch

A CNN Brazil This Thursday (14) a package of calls from its daily newspapers will debut. The launch takes place in the month in which CNN reaches its fourth anniversary, celebrated on March 15.

The new calls respect the characteristics, identities and peculiarities of each newspaper and are narrated by the anchors themselves.

“It’s time to renew the way we communicate our products and reinforce our commitment to providing quality information, supported by the pillars of agility, balance and relevance. And all of this can be presented with direct, assertive and light language at the same time. This is the concept that permeates our new promos”, explains Virgilio Abranches, VP of Journalism, Content and Operations at CNN Brasil.

In the calls, CNN presenters summarize the characteristics of their newspapers.

Watch below:

CNN New Day – Carol Nogueira presents journalism that never sleeps:

Live CNN – Elisa Veeck talks about creating a “straight newspaper”:

CNN Behind the Scenes – Gustavo Uribe and Tainá Falcão talk about movements in search of exclusivity:

CNN 360 – Raquel Landim talks about the importance of serenity when carrying out analysis:

CNN PrimeTime – Defined by Marcio Gomes as the prime time for information, the newspaper he runs covers the entire day of programming:

WW – Depth is the keyword for William Waack:

Great Debate – The rule is respect and education, says Leandro Magalhães:

DATASHEET:
Alexandre Mendonça – videographer
Bruno Azzi – Screenwriter
Yazmin Moraes – Designer
Evelyn Gonçalves – Designer
Mariana Barbosa – Producer
Leonardo Boro – image editor
Walney Junior – image editor
Nathalie Leonello – Arts coordinator
Eduardo Palacio – Coordinator

Source: CNN Brasil

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