Coca-Cola Hellenic announced the strengthening of its portfolio with the premium natural mineral water Lurisia, in the context of the HoReCa 2022 exhibition.
Premium Italian water, specially available for the HoReCa industry, complements the company’s 24/7 portfolio, offering even more options for its catering customers.
Lurisia is a natural mineral water with a light taste. A water of Italian origin, which comes directly from FonteSantaBarbaraDiLurisia, in the Western Alps, where it is bottled directly, without any additional treatment. Its iconic bottle has been named “the most beautiful bottle in the world”, inspired by the shape of the miner’s lantern that discovered the source in 1900. It is slightly metallic, with a very low salt content, which makes it extremely clean and allows to uniquely highlight the quality gastronomy.
Maria Anargyrou – Nikolic, General Manager of Coca-Cola Hellenic for Greece and Cyprus, said: “The premium natural mineral water Lurisia, with its special taste characteristics and unique packaging perfectly complements our 24/7 portfolio. Absolutely with our vision to be a partner of choice for customers, 24/7, constantly evolving our portfolio and offering high quality, unique products.With Lurisia, we develop our portfolio in the category of hydration and offer our customers a unique product , which will conquer the consumer who wants to live new experiences, beyond the ordinary “.
Lefteris Skarakis, Sales Manager of Coca-Cola Hellenic, said: “With the availability of premium Lurisia water in the catering industry, we develop our portfolio by offering our customers a product of unquestionable quality that will contribute to our joint development, “category of premium water in Greece. We are sure that Lurisia will win the Greek market with its special character and high quality”.
Lurisia will be available in gastronomic venues, premium hotels and bars / restaurants, in Ultra Premium Bottle 750ml, Premium Bottle 750 ml, Premium Bottle 330ml glass packages and will be available in Stille (natural mineral water) and Bolle (carbonated mineral water) .
Source: Capital
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