The Coca-Cola Company enters the NFT market and releases a collection of non-fungible tokens. The money received from the sale will be sent to the organizing committee of the World Special Olympics.
The NFT OpenSea Marketplace will host a three-day non-fungible Coca-Cola token auction starting July 30. The NFT collections, created in collaboration with digital designer Tafi, were “inspired by video game loot boxes and contain hidden surprises.”
NFT Friendship Boxes include a classic Coca-Cola cooler, a branded puffy jacket that can be used in the Decentraland virtual reality world on Ethereum, a friendship card, and a sound visualizer that reproduces the sound of opening a soda bottle. The NFT auction on OpenSea runs until August 2.
“Each NFT was created to celebrate the core elements of the Coca-Cola brand, reinterpreted for the virtual world in new and exciting ways,” said Selman Careaga, President of Global Coca-Cola Trademark. “We’re thrilled to share our first NFTs with the metaverse.”
Coca-Cola will donate the proceeds from the auction to the Special Olympics World Organizers Committee. Recall that a year ago, Coke One North America (CONA) said it plans to use the Baseline Protocol to ensure supply chain transparency and reduce “supply chain problems between organizations.”
In June 2020, reports emerged that Coca-Cola vending machines in Australia and New Zealand would begin accepting cryptocurrencies as part of a partnership between Coca-Cola Asia Pacific Amatil and Centrapay.
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