Pioneer and reference for thousands of women, Coco Chanel is the one who knew how to create an empire despite coming from very humble origins. Beyond the controversies about some episodes of his life (such as the one that during the war he would have had a relationship with a Nazi officer) no one can cast shadows on the successful company, today synonymous with opulence, elegance, luxury and class, that he created from nothing, relying only on his immense personality. From the tailor to pearls (which she first made democratic and which she wore cascades, of course false) from the bag quilted (the legendary 11.12) to the jacket in tweed, untileggendario N°5, the fragrance that hit the market exactly a century ago, on May 5, 1921, and has been ever since still among the best-selling perfumes in the world, the only one to have crossed the century, keeping itself modern and current.
“Something elaborate that stays on. A woman’s perfume that smells of a woman, no scent of rose or lily of the valley “, so Gabrielle in 1920 described Ernest Beaux on the nose as she imagined his essence which, it seems, she wanted to remind her of the smell of her mother’s hands, a washerwoman in Provence. To celebrate, among other things, the release of the book on May 5 Chanel N ° 5. The perfume of the century, with photographs and illustrations, in four international editions (Italian, English, French and German) signed by Chiara Pasqualetti Johnson (ed. White Star).
Right from the rigorous bottle (included since 1954 in the permanent collections of the MOMA in New York), minimalist, without frills and with the cap that recalls the shape of Place Vendôme in Paris, becomes the emblem of the new order of style signed by Mademoiselle Chanel: elegantly basic, essential, comfortable, comfortable because, first of all, women had to feel free. L‘Cologne independent, which keeps the sweet notes of the trend in Coco’s time at bay, speaks of one she willful, strong, self-confident, who knows that, if she wants, she can get anywhere.
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Coco Chanel, in short, communicated with her creations, messages for the time avant-garde and today absolutely contemporary. And so we look at her again after a hundred years why has redefined femininity through her fashion empire, while providing life lessons on style and know how. Coco Chanel was, in fact, in unison an artist, a rebel and, above all, an acute business woman. She has never let herself be defined by her past and her humble origins, but he lived his wonderful life always according to his wishes, showing stubbornness and determination. And this is a lesson evergreen destined to never, ever, ever go out of style.
In the gallery the life and professional lessons that Coco Chanel continues to give us. To be read and fixed in the mind, why not, with two drops of N ° 5 on.
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