We dare to say that TikTok is the new Vogue? Since its launch, the app has spawned countless trends. After theEuphoria style, the cottagecore, neo-grunge and Y2K, it is now the turn of‘estetica Coconut Girl. Just in time for the summer, TikTokers made a refresh to their closets to include garments and accessories in pastel tones, beads, shells, Aloha prints, crochet and floral details, glitter, rubber platform, glitter tattoos, miniskirts with ruffles and flounces, T-shirts with surf graphics, tie dye tank tops and practically whatever was trending at the beginning of the Third Millennium.
The success of this nostalgic trend lies essentially in his Dreamy DNA: who wouldn’t want to be a smiling and tanned Coconut Girl, with a cocktail complete with umbrella by the sea? In short, this is the carefree, naive and positive style we need now after the dark months that have just passed. It is the fashion that plunders with both hands not in the wardrobe couture by Carrie Bradshaw or in the glamorous one by Gossip Girl and not even in the basic and minimal one of Beverly Hills 90210. The icons of reference are the Californian girls of Orange County, land protagonists of the 00s cult TV series, The O.C., or Marissa Cooper/Misha Barton e SummerRoberts/Rachel Bilson, to whose light and caramel outfits are dedicated, of course, several Instagram pages, such as @outfitsoftheoc or @spaghettistrapsoftheoc.
On the other hand, in the series that aired from 2003 to 2007, fashion played an important role and each character was also defined by his outfits: if Marissa, as a casual Californian, loved Chanel miniskirts, tops and bags (curiosity: the bags in the series were fake, as declared by the costume designer Alexandra Walker, due to the limited budget available) Summer, the popular girl, was never afraid to take style risks often adding touches in the look bohémien.
Blue enamels and hibiscus prints as if it were raining, then. The nostalgia operation immediately refers to brands such as Roxy, Billabong, Sundek, because for a #coconutgirl (the hashtag collects more than five million views) the time is spent on the beach taking pictures, with a disposable camera, of course. Relax, escape, joy are, therefore, the watchwords for this trend beach-friendly which will last, like all fashion inspo launched by TikTok, a couple of months. Just the time of a summer.
Before running to review the four seasons of The O.C., in the gallery the perfect Coconut Girl clothes and accessories that Marissa and Summer would like.
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