Apptopia analysts estimate that the advertising of crypto companies’ services during the US National Football League championship game attracted thousands of new users.
According to a report by consulting agency Apptopia, Coinbase, FTX, and Crypto.com applications skyrocketed on the AppStore download charts after the Super Bowl. The Coinbase exchange turned out to be the most productive and on Monday, February 14, it rose from 168 to 2 place among all AppStore apps.
The crypto exchange aired a one-minute advertisement in the stadium during the match with a blank screen and a moving QR code, inviting viewers to scan this mobile barcode to find out more. The code offered a giveaway of $15 worth of Bitcoin to new users within 48 hours of the ad being shown. This resulted in 20 million visits to the Coinbase landing page, temporarily taking the site down.
Apptopia Vice President Adam Blacker said that Coinbase was the best at promoting its brand at the Super Bowl. He believes that the Coinbase app can still rise in the rankings of the Apple mobile app store:
“Once you get to the top, more and more people today and tomorrow will choose an app because it tops the list.”
Unlike the laconic Coinbase ad, the Super Bowl ad for the FTX cryptocurrency exchange was made in the form of a commercial with comedian Larry David. The two-minute video shows David rejecting some of history’s greatest inventions, from the wheel to the fork to the toilet. He ends up getting to know the FTX app and says, “I think so. I’m never wrong.”
Recall that recently the Monetary Authority of Singapore (MAS) banned the advertising of cryptocurrency projects. A little earlier, the National Commission for the Securities Market of Spain (CNMV), amid tightening supervision over cryptocurrencies, announced that it was starting to regulate advertising of digital assets among popular bloggers with more than 10,000 subscribers. However, the CEO of the Binance trading platform, Changpeng Zhao, believes that the industry will calmly tolerate restrictions on paid advertising for cryptocurrencies, as word-of-mouth marketing works better.
Source: Bits

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