The National Confederation of Trade in Goods, Services and Tourism (CNC) projects that Easter sales should move R$ 2.160 billion in retail. The information was confirmed by the entity’s economist, Fabio Bentes.
Regarding job creation, the Brazilian Association of the Chocolate, Peanut and Candy Industry (Abicab) announced that the date led to the creation of about nine thousand temporary jobs, both in factories and in points of sale. Hiring began in the second half of 2021.
The sector has been recovering from the effects caused by the pandemic. According to Abicab, chocolate production grew 44% in the first three quarters of 2021, compared to the same period in 2020. of Easter eggs weighs heavily on the consumer’s pocket.
The president of Abicab, Ubiracy Fonseca, pointed out that the price is influenced by several factors. “Cocoa, sugar and milk, for example, as well as the variation of the dollar, contracts, distribution and taxes, also influence the formation of the price. In the case of Easter eggs, one has to consider a highly complex production process, packaging, storage and logistics costs,” he said.
Driven by the pandemic, online commerce should continue on the rise To stimulate sales, entrepreneurs are betting on virtual commerce, which grew during the Covid-19 pandemic. The health crisis boosted e-commerce, being the preference of 71% of Brazilians, according to ConQuist Consultoria.
According to the Brazilian Association of the Chocolate, Peanut and Candy Industry, associates invested in their own digital platforms and in partnerships with companies specializing in delivery to meet consumer demand. For this year, with the flexibility measures, Abicab expects sales to grow, with the return of gifts.
A survey that began last year, carried out by the Brazilian Support Service for Micro and Small Enterprises (Sebrae) and the Bean to Bar Brasil Association of Handcrafted Producers, indicates that half of the entrepreneurs have their own platforms for sales in a virtual environment.
Entrepreneurs and small entrepreneurs in the sweets and chocolates segment are more optimistic about sales at Easter this year, according to the perception ascertained by Sebrae. To attract customers, Sebrae analyst Mayra Viana says that, both for the entrepreneur and for the small entrepreneur, it is important to have clear communication on social networks, providing the menu, showing the news, backstage and orders.
“What we see most in research is that ‘word of mouth’ is very relevant. That’s why we say it’s no use just making a sale. It is important to delight the customer in service, transparency and meeting deadlines so that they are really delighted and recommend the store to their friends and family”, he recommends.
Mayra Viana explains that, to balance the budget at this time of inflation and the increase in costs with raw materials and other inputs, entrepreneurs need to review the products, since consumers seek the best cost-benefit ratio.
“Maybe it’s not a year of investing in very sophisticated products, for example. The tip is to bet on simple foods, but with quality. Therefore, it is worth betting on options that fit in the consumer’s pocket, in the format of smaller and simpler sweets so that the final price is competitive”, he guided.
Source: CNN Brasil

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