Companies need to invest in anti-racism, says director of ID_BR

Companies play a fundamental role in the fight against racism, which involves promoting policies that seek to include black people in all sectors of the staff. This assessment is made by the director of the Instituto Identidades do Brasil, Tom Mendes.

“If I am a CEO of a company and I already understand that there is structural racism in Brazil, I need to perpetuate these processes with very clear goals, metrics, deadlines and – mainly – investment”, said Tom Mendes in an interview with CNN Radio. “And if you don’t know howr, seek help. Today there are several institutions that can help and support the construction of internal policies, training, ethical sense, racial and diversity.”

Tom Mendes points out that companies that do not adopt anti-racist measurestas are already behind at thes business. “Today, the racial and diversity agendato the they are an assistance agenda, but of impact. The CEO who does not propose to discuss this is already losing a significant market share, whether in creationto the of its own products or respecting the market”, explains.

O director of IB_BR says that any project to promote diversity in companies begins with the practice of empathy, which, according to him, “It is simpler than we think.”

“Every single day I keep thinking about how my day is going to be, It is race relations are always stamped in everything i do“, account. “If I enter a supermarket, in aThe drugstore or in a restaurant, my skin comes before anything else I am. Being a privileged person is not having to think about it in your day to day.”

mendes yet exemplified O privilege fromthe situation of white soccer players in Spain who, unlike Vinícius Júnior, can focus on their careers and personal lives without wear out with racial discrimination.

Produced by Bel Campos.