Competition Commission: Green light in the DELTA deal – Daniel S. Gatenio

The green light in the acquisition of exclusive control by the company DELTA over the company “Daniel S. Gatenio & Son Societe Anonyme Commercial Import and Export Company, food and beverages”, was given by the Competition Commission.

In particular, at a meeting of the Plenary Session of the Competition Commission on 15 February 2022 (Decision 769/2022), it was decided, unanimously, to approve the notified concentration concerning the acquisition of exclusive control by the company “DELTA Societe Anonyme Industrial and Commercial Food Company Sole Proprietors SA”, a subsidiary of VIVARTIA HOLDINGS SA and which is indirectly controlled by the investment fund CVC, on the company under the name “Daniel S. Gatenio & Son Societe Anonyme Import and Export Company, food and beverages” according to article 8 par. 3 of L.3959 / 11, as in force.

According to the Commission, this concentration does not present a significant horizontal dimension in the wider dairy sector, as the participating companies DELTA (and / or DODONI which belongs to the investment capital CVC) and GATENIO either do not operate in the same market or, Although there is a horizontal overlap (soft cheeses, semi-hard cheeses in retail, etc.), their combined shares in the relevant markets fall short of the prescribed limits.

He also states that the present concentration has mainly a vertical dimension as the company GATENIO is mainly active in the relevant dairy markets with raw materials (imports of cream, condensed milk, etc.), which are used or can be used as inputs in relevant markets, for the production of final dairy products (yogurts, yogurt desserts, milk drinks, butter, etc.), in which the company DELTA (and / or DODONI, which belongs to the investment capital CVC) operates, with raw material mainly raw Greek milk.

However, the marketing of the dairy products covered by the markets in question, the compensatory power of the customers and competitors of the merging companies and the total data collected for each affected market, suggest that the concentration will not bring about changes in the structure of the relevant markets and the exclusion of competitors, DELTA or DODONI, from access to the market and customers can not be caused.

Therefore, the Competition Commission, in Plenary, unanimously approved according to article 8 par. 3 of law 3959/2011, the notified concentration that concerns the change of control, given that this concentration, despite falling within its scope paragraph 1 of article 6 of law 3959/2011, does not cause serious doubts, as to its compatibility with the operating requirements of the competition in the individual markets to which it relates.

Source: Capital

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