Condé Nast Italia celebrates the month of beauty

Condé Nast Italia celebrates the month of beauty in May with special numbers dedicated to the theme and rich digital and social schedules.

The number of Vanity Fair released on April 28 and on newsstands for 2 weeks celebrates, in many forms, a new idea of ​​beauty. The world is experiencing a profound revolution of values, language and priorities and even the very concept of beauty comes out transformed in depth. Three well-known and beloved faces of television were chosen to represent this change: Katia Follesa, Michela Giraud and Caterina Guzzanti, the three women of LOL Who laughs is out, the program that, after a long difficult period, made Italy smile again.

Even cosmetics follows and interprets the revolution. Inclusion, diversity, well aging, claiming one’s uniqueness are the concepts that inspire the beauty world. The ideal is no longer pleasure, but pleasure and gratification. Beauty becomes a lifestyle that starts from health and well-being and cannot ignore love for oneself and for others.

This issue is accompanied by a focus on the brand’s digital and social channels over 4 weeks, each dedicated to a topic: skincare, make-up, hair and fitness. To take advantage of Vanity Fair’s ability to use different languages, the storytelling and in-depth methods are varied and articulated on multiple channels.

Let’s start with Beauty Confidential, webinars with the beauty editors of Vanity Fair. As true super partes experts, the beauty editors tell, in webinar mode on IGTV, on Instagram which are the must-have products to have in their beauty corner in the different stages of life. Then there are the secrets of nutrition told through in-depth articles and 30-second videos that summarize the general rules for understanding how and what to eat to get the maximum benefits. Continue with i podcasts that see the involvement of a Beauty Coach. This is season 2 of the successful podcast “Call the coach!” that returns and binds for 4 episodes to the themes of the special. They are not missing live with the expert: live appointments on Instagram with an expert who will tell everything we would like to know on the subject of beauty. Finally su IGTV Celebrity Beauty Talks: the secrets in the beauty room of the stars. Among the characters and experts involved in the reels, Dr. Moschetta, Airc doctor and researcher at the University of Bari; Michela Coppa, Showgirl and influencer in the field of well-being at 360 °; Fernanda Scala Nutritionist and food blogger. The Beauty Confidentials instead see the involvement of Tess Masazza, Daniela Scattolino, Melissa Satta and Natalia Paragoni. Finally, there are the live shows with Davide Frizzi Dior International Pro Team and National Training Make-Up Artist; Salvo Filetti, Hair Designer and Creative Director of Compagnia della Bellezza and Hair Stylist Kérastase; Sara Ventura Personal Trainer & Life Coach.

Vogue Italy instead, it has been on newsstands since May 5th with twelve covers, one for each zodiac sign. The editorial staff wondered why for many and today, especially in the new generations, the desire for irrationality and mystery, for holistic practices and alternative beliefs, grows, and to what we owe the return of astrology, today the unpredictable queen of social media.

«The number dedicated to those who believe in it. To those who don’t believe in it, but you never know. And to all those who needed to read that the stars promise a season of joy, lightness and rebirth: it will be summer for everyone “says the director Emanuele Farneti.

Furthermore, the strength of the Vogue Italia brand, its ability to carry messages and move systems and people, focuses this month on beauty with a dedicated format: About Beauty. A project that returns for its second edition and animates the pages of the May issue, in which spaces and topics related to beauty increase and contaminate all the channels of the brand, arriving on digital with the second edition of the Vogue Italia Digital Beauty Week.

This second appointment finds many ideas in line with the issue’s theme, investigating how the stars are also influencing make-up, skincare, fragrances.

Vogue Italia interprets beauty as an indicator of new tastes and different sensitivities in our society putting in place a system of professionals and talents who tell and interpret trends and aesthetic standards. The heart of the newspaper is enriched with content, exclusive interviews and high-impact photographs, the project enhances every single message thanks to the rich digital schedule, scheduled from 10 to 16 May, dedicated to Beauty: TikTok, Clubhouse, Live Events & Stories, Video, Voice Storytelling, IG live talk. Among the characters involved: the models Maty Fall (protagonist of one of the covers), Natalia Vodianova, Soo Joo Park, Aaron Phillip and Jill Kortleve; Fulvia Farolfi make-up artist; Licia Florio fashion designer and founder of the homonymous brand; Ninette Murk journalist; Susan Miller, an internationally renowned astrologer; Jessica Lanyadoo astrologer and author of Astrology for Real Relationship; Virginie Moreira hair stylist; the actress and model Greta Ferro; Lisa Eldridge make-up artist and influencer; Charlotte Tilbury make-up artist; the young actress Millie Bobbie Brown, founder of the make-up brand Florence by Mills; Johanna Czech skincare specialist; Tata Harper skincare expert and founder of the eponymous brand; Diane Kendal make-up artist; influencer Theo Turner.

Within the schedule there will be one Digital Exhibition starring three artists – @toucheconomy, @thundergirl_xtal and @supinatra – committed to creating a dialogue between photography, performance and make-up, creating sculptures, masks, ephemeral make-up with natural elements, often banal and everyday, transforming them into works between the surreal and the disturbing.

This edition is enriched with a novelty: a newsletter entirely dedicated to the theme of beauty: «The Vogue Italia Beauty Room».

Starting from May 4th, the newsletter will be sent every week – on Tuesdays – to 80,000 registered in the Condé Nast database and passionate about the beauty world and will contain exclusive contents, news, interviews, tips, stories, reviews, tips & tricks.

An appointment that brings the Condé Nast brand closer to its audience by establishing a direct line and continuous interaction. The brand partners will also be able to communicate with a cluster of vertical audiences interested in all the news of the beauty world, thanks to an offer created ad hoc.