By George Lampiris
An investment of 10 million euros, which will aim at the sector of last mile, ie the upgraded service of electronic orders from the logistics center of the company to the final customer – consumer, is being prepared by Plaisio, something mentioned by George Gerardos, President of the company on the sidelines of a presentation by EY on the occasion of the award as “Greek Entrepreneur of the Year”. The specific investment aims to improve the quality of services provided by the company by simultaneously evaluating these services by customers, who will now be able to monitor the route of their order at any time. It is noted that e-commerce currently brings 15% of the turnover of Plaisio SA.
As part of this investment, which is expected to be implemented in 2022, Plaisio will strengthen its distribution fleet by van, while it will also invest in software to support the services offered. “Our logic is not just to be box movers. That is why we must support our service with after sales service and be next to the customer constantly”, said Mr. Gerardos.
Maintains stocks that protect the company from disruptions in the supply chain
Regarding the landscape related to possible shortages or delays in the supply chain, he noted that Plaisio currently maintains sufficient stocks in its warehouses to deal with the turmoil observed in the market, in the transport and delivery of goods.
He said that at the moment, in addition to technology products on the market that are facing delivery issues due to the global shortage of semiconductors and the lack of containers, there are also some shortages in white appliances, as they are bulky products with limited storage capacity. Regarding white appliances, he noted that they are gradually increasing their share in the company’s sales, with their percentage of total sales being on the threshold of 10%, but presenting a wide field of growth in the coming years.
At the same time, the goal for Plaisio is to maintain the lowest interest rate compared to its competition through the “Month Month” installment program that it applies without the use of a credit card by the customer. It is noted that this interest rate amounts to 12% per month.
At the same time, Mr. Gerardos did not rule out the possibility of an acquisition, stating that if a good opportunity arises, Plaisio will consider it with interest, provided that the entity under acquisition does not bring inherent problems that will then be called upon to solve its own of the company.
Regarding the sales of the first half of the year in the market, Mr. Gerardos noted that in his industry there is a relative numbness on the part of consumers – as in other retail sectors – due to the conditions of accuracy and the inflationary trends that are currently recorded at the market. He added, however, that smaller and larger companies show better samples than other medium-sized companies.
“We have not seen a decline in product purchases from our stores, as we serve, among other things, a high-income public, which is looking for the best product on our shelves, without limiting its quality requirements,” he added.
25% of sales come from private label products
Referring to private label products, the Turbo X, as noted by George Gerardos, has now stabilized at a certain level of sales on an annual basis, as people have now learned the brand and it shows no further signs of growth at this time. The best-selling TVs in the Turbo X range are TVs. Of the total turnover of the Framework, 25% corresponds to private label products.
Source: Capital
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