Despite the good hiring figures from Black Friday, The uncertainty caused by the second wave of infections and the time restrictions, capacity restrictions and the perimeter closures of many autonomies, will negatively affect the 2020 Christmas campaign and a year-on-year drop in hiring is expected. This year, the Christmas campaign, which in Spain lasts until the January sales, will be atypical due to the Covid-19 crisis and, despite the collapse of certain key sectors in our country such as hospitality and tourism, others such as e-Commerce are stimulating a reactivation of the labor market.
In this context, a study by the Adecco company foresees that during the months of November and January (both included) they will be signed in Spain more than 940,000 contracts, which represents 15% less than in the same period of 2019-2020. In the case of Valencian Community Close to 106,900 total hires are expected to take place in the region, which implies a drop of 18% compared to last year.
Valencia will amply lead the campaign in this region, close to 76,000 hires, although they are 18% less than those made a year ago. They are followed a long way by Alicante (20,700; with a fall of 15%) and Castellón (10,200 contracts), which will be the one that will experience the most severe year-on-year drop (-20%).
The sectors linked to mass consumption, e-Commerce, food, distribution, retail, logistics, and transport are the ones that will generate the most employment at this time.
Regarding the most searched profiles serán: packers, waiters, order pickers and carters. The difference this year is that said personnel will be located in logistics centers, instead of in traditional stores. The same positions are maintained, but the location of the workplace changes due to the boom in online shopping.
Regarding the regional distribution of the Christmas campaign, if we look at the absolute number of contracts foreseen, one more year Catalonia is at the head of the forecasts, being the autonomous community that more s hires made, above 162,600.
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