Contrast makeup theory, what to know about the trend going crazy on TikTok

Makeup enthusiasts, take note of a new trend: on social media, and in particular on TikTokis depopulating the Contrast makeup theory. It is an approach to make-up aimed at maximizing the face with a personalized makeup based on the natural contrast between skin, eyes and hair. Just a simple one black and white filter to understand if you have a naturally low, medium or high contrast, and to discover the right beauty look to enhance your features. He explains it on his TikTok account creator @Alieenofans of Contrast makeup theory. Just to let you know what we’re talking about, a star like Beyoncé has low contrastas the shades of skin tone, hair (even if dyed) and eyes are very similar and close chromatically. On the contrary, actress Zoe Kravitz has high contrastas his very dark hair and eyes contrast strongly with his rather light complexion. We asked a makeup expert to give us your point of view on the Contrast Makeup Theory.

Contrast makeup theory: the makeup artist’s point of view

As underlined by the make-up artist Claudio Fratoni«Actually, for some time now we talk about Contrast makeup theory, but more in the photographic field. In fact, professionals know how to change the various contrast levels in photographs allows you to soften, rather than harden, faces of models and actresses. Now the contrast theory is taken up and applied to makeup. What exactly does it consist of? Let’s start by saying that i Contrasts are the areas and aspects that are most prominent on a face. For example, light hair, light eyes, light complexion translate into a low-contrast face, with a soft and gentle appearance, while dark hair, dark eyes and light skin have high contrast and they are more impactful. The truth is that we can start from this study of contrasts on a face and, depending on whether you want to soften or make the beauty look impactful and sensual, work with makeup by reducing or emphasizing contrasts. Nothing too complicated. Thanks to black and white filter (available on social media) is possible notice what the contrast levels of your face are and use low or high contrast make-up accordingly depending on the desired effect. For example those who have uniformly light facial colors can decide to maintain its natural beauty, opting for shades of eye shadow, blush and light lipstick, while if you want to create a contrasting effect you can choose make-up with more intense and dark colours». Things to know: «this type of theory has nothing to do with armochromy. Here we work on low and high color contrasts, not on color theory.”