






Longines takes to the track. And he does it in Cortina, as partner and Official Timekeeper of the Alpine Ski World Championships which are taking place right now. Official watch of the event, the new Longines Spirit, a true bridge between history and innovation as well as a tribute to the glorious hours of aviation. The 42mm polished and brushed stainless steel case encloses an exclusive column wheel chronograph movement with silicon hairspring and COSC certified. To finish it all, a domed sapphire crystal that protects the dial and a blue leather strap.

After all, that between the Swiss watch house and competitions on the snow is a love with a long history. If 1878, in fact, marks the production of the first chronograph movement, it is in 1924 that the house of the winged hourglass is called to keep time during a military competition in Saint-Imier. Since, the search for perfection and precision to challenge approximate calculations becomes more and more preponderant so much so that in 1937 the company studied the first timekeeping system by which chronographs are activated electronically. The first photoelectric beam starting gates were installed in Switzerland, in Crans-Montana, in 1945 and then perfected in 1950, on the occasion of the Aspen World Championships, in order to record departure and arrival times.
The 1950s gave new technologies thanks to an audio start system connected to the start timer that counts the seconds before the departure of each skier before using the quartz, in 1956, to time the World Cup in St. Moritz. The turning point came in the 1960s, with the introduction of television coverage. Longines specialists have transformed the television into a real computer thanks to the display of intermediate times, the results of the fastest, the maximum speeds and rankings during the race, involving even more the public from home.
But the revolutionary gimmick arrives in February 2017, during the World Alpine Ski Championships in St. Moritz, where Longines presented the innovative system Longines Live Alpine Data, consisting of a chip attached to the skier’s boot equipped with radar and motion sensor that allows continuous and real-time measurement of the athlete’s speed, acceleration and deceleration, the time required to reach 100 km / h and the analysis of jumps.
Even today, the Maison of Saint-Imier works to consolidate its bond with alpine skiing even more by counting the American champion among its Ambassadors of Elegance Mikaela Shiffrin and the Swiss Friends of the Brand Marco Odermatt, Loïc Meillard and Clément Noël.

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